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Every brand,
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The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.

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color

At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.

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embark

Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.

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Futura Genetics

Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.

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Heights Supplements is a brand dedicated to helping people take control of their lives by boosting brain health with sustainable and vegan products. Founded in 2018 by Dan Murray-Serter and Joel Freedman, Heights Supplements is certified as a B Corporation and provides free resources and tips for staying healthy.

Helix

Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.

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KitNipBox

KitNipBox is the ultimate monthly subscription service for cat owners who prioritize their pets' well-being. With high-quality toys, all-natural treats, and more, KitNipBox ensures your feline friend stays satisfied, entertained, and healthy.

Klora

Klora is a Denver-based wellness brand founded by Dr. Kirten Parekh, Dr. Jonathan Snow, and Daniel Snow. Their innovative formulas are designed to help reduce bloating, indigestion, and gas with clean, traceable ingredients that are non-toxic and third-party tested. Enjoy 50% off Starter Boxes and start your journey to better digestive health today.

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Plant People

Plant People is an American CBD company founded in 2018 by Gabe Kennedy and Hudson Gaines-Ross. They create plant, herd and mushroom-based support for sleep, stress, mood, memory, inflammation and more, using Colorado hemp. All of their products are third party lab tested and they are a certified B Corporation, accredited by the BBB, and Climate-Neutral certified. For every product sold, one tree is planted.

Pretty Litter

Pretty Litter is a revolutionary brand founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. Its silica-based litter formula turns a certain color when your cat urinates, and is recommended by veterinarians. Pretty Litter is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Plus, it donates part of its profits to organizations that save animals' lives.

Prima CBD Skincare

Prima is a sustainable, ethical skincare brand that uses clinically tested hemp-based products to provide natural health and wellness benefits. Founded in 2018 by Laurel Angelica Myers, Christopher Gavigan, and Jessica Assaf, Prima is a BCorp and EWG verified company that donates 1% of its annual revenue to its nonprofit partners. All Prima products are 100% carbon neutral and Climate Neutral Certified.

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