Yoto Player

Yoto Player is a brand founded in 2015 that specializes in fun and educational audio content for kids ages 0-12. Their flagship product, the Yoto Player, helps reduce screen exposure and develop fine motor skills while still keeping kids entertained. Yoto Player is committed to diversity and inclusion in their content and teams.

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DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

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About Yoto Player

Yoto Player is a brand founded in 2015 by Ben Drury and Filip Denker that specializes in fun and educational audio content for kids ages 0-12. Their flagship product, the Yoto Player, is a little box with a built-in speaker and two control knobs that you can load like a cassette player, allowing kids to access an audio library of over 300+ books, music, and movie retellings. The Yoto Player helps reduce screen exposure while still keeping kids entertained and helps them develop fine motor skills. The brand is also focusing on diversity and inclusion in their content and teams, and offers free continental US shipping on orders over $40.

Who Shops At Yoto Player

Yoto Player is a brand of audio content designed for parents and kids who want to learn or be entertained without the use of a screen. It allows kids to browse through content safely and securely, and is also great for parents of kids who are low vision or legally blind, as the simple and tactile control knobs are easier to use than touch controls on a smart device.

Yoto Player Pros & Cons according to customers

Pros
  • Yoto Player is a popular toy for 6 year olds that encourages imagination and reduces iPad usage.
  • It offers a screen-free alternative for storytime and has soundscape options as well as cards and stations.
  • The app saves cards so that if they are lost, it does not matter.
Cons
  • The Yoto Player may not appeal to all children, despite marketing efforts.
  • Some children may prefer other electronic devices over the Yoto Player.

Yoto Player's Shipping Policy

Domestic orders in the continental US over $40 qualify for free shipping. Purchases at lower prices are subject to delivery fees, which change depending on the destination. Outlying US territories pay a flat $15 delivery fee. Once an order is placed, customers will receive a confirmation email and can expect their order to be processed within 1 business day, with delivery taking up to 5 business days. International orders are subject to their own shipping and return policies, which can be found on the respective websites. Shipping costs and delivery times vary by country.

Yoto Player's Return Policy

Yoto Player has a 60-day return policy for items in new or good condition. To initiate a return, customers should email customer service to receive a shipping label and RAN code, package the item properly and send it off. Upon receipt, a full refund will be issued within 7 business days unless the item is slightly damaged or missing parts, in which case a partial refund will be issued. Products sent via the Yoto Club subscription cannot be returned, but can be replaced if faulty. If an item is defective due to faulty materials or craftsmanship, it can be returned within 2 years of purchase to be replaced or repaired, and Yoto will cover the shipping for US and Canadian addresses.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Parents, Kids, Fun

Stereotype

Parent

Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
/
100
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