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Wellness — "empowering"

Lucy

The new way to quit smoking … Lucy is a liquid nicotine replacement therapy that is completely tobacco-free. Just choose your flavor and get it delivered to your door. Smoking is no fun - why not try something new instead?

Lucy
DTCetc Score
64
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Lucy is a nicotine product brand offering what they describe as 'next level nicotine' and 'intelligent choices for adult nicotine users.' The brand sells nicotine products including items called Lucy Breakers.

Who shops at Lucy

For adult nicotine users.

Lucy
100%
Direct-to-consumer
Wellness
Category
03

The DTCetc bottomline

64
/100
Overall score
Quality65
Sustainability45
Value for money45
Category
Wellness
Style
"empowering"
Website
lucy.co ↗
04

What customers say

Customers love
  • Free shipping on orders over $80
  • Subscriber discount of 10% available
  • Available in retail stores
  • 30-day return window
  • Return shipping label provided by company
05

Popular products

Shop the range ↗

Lucy return policy

30-day return window

30-day return policy from date of receipt; items must be unused, unworn, with tags, in original packaging, and include proof of purchase. Return shipping label is provided after return is accepted; items sent back without prior approval will not be accepted.

06

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