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Lucy
The new way to quit smoking … Lucy is a liquid nicotine replacement therapy that is completely tobacco-free. Just choose your flavor and get it delivered to your door. Smoking is no fun - why not try something new instead?
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DTCetc Score
Brand Tags
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DTCetc’s Take
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DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
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This brand offers products that are on the pricey side.
DTCetc Score
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This brand offers products that are on the pricey side.
Target Audience
Stereotype
"empowering"
Pricing Rating
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Sustainability Score
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Quality Score
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DTCetc Score
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Ripple
Ripple is the sustainable and plant-powered puff brand that offers innovative inhalation technology. Their nicotine-free formulas include POWER, RELAX, DREAM, and BOOST, and they partner with local charities to give back to the community.
Speciality
Zero
Open your door to the world of quitting with the Zero cigarette. This attractive, smokeless cigarette is built with a combination of prescription medication, nicotine replacement therapy and technology-powered support programs. Welcome to the Smokeless Society.
Speciality
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