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Wellness — Colorblind

EnChroma

EnChroma glasses help color blind people see color! EnChroma is the only manufacturer to use a special filter to correct for three specific types of color blindness...

EnChroma
DTCetc Score
80
out of 100
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In the wild

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The story

EnChroma is an independent eyewear company founded by Don McPherson Ph.D. and Andy Schmeder. EnChroma's patented lens technology is designed to improve the lives of people with color vision deficiency (color blindness). Their innovative color vision solutions combine the latest in color perception neuroscience and lens innovation to bring colorful possibilities to all. EnChroma offers a collection of eyewear for outdoor and indoor use in a range of modern styles for adults and kids 5+. EnChroma has received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbets Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. With EnChroma, it's not just about seeing color, it's about seeing the world.

Who shops at EnChroma

EnChroma caters to individuals with color vision deficiency (color blindness) who are looking for a solution to enhance their color perception. The company's patented lens technology and range of modern eyewear styles for adults and kids make it a popular choice for those who want to experience the world in a more colorful way. Additionally, EnChroma may also appeal to those who appreciate innovative eyewear solutions backed by scientific research and recognition.

EnChroma
100%
Direct-to-consumer
Wellness
Category
03

The DTCetc bottomline

80
/100
Overall score
Quality78
Sustainability75
Value for money80
Category
Wellness
Style
Colorblind
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What customers say

Customers love
  • EnChroma glasses provide a phenomenal and mind-blowing change in color perception, making colors more vibrant and with more depth.
  • These glasses changed the life of a 9-year-old boy, who was able to see all colors and felt happy and awesome.
  • The lenses of EnChroma glasses have improved, making more shades visible to colorblind people.
  • EnChroma offers great customer service, providing replacements for broken glasses that are loved by their wearers.
  • EnChroma glasses are highly appreciated by customers, who consider them a great investment that improves their quality of life.
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Popular products

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EnChroma shipping policy

Free shipping

EnChroma offers free shipping via UPS for shipments within the United States. Orders placed before 2pm PT will be processed and shipped the same day. However, orders placed on Saturday or Sunday will be processed the following week. EnChroma does not process or ship orders on holidays such as New Year’s Day, MLK Day, President’s Day, Memorial Day, Independence Day, Juneteenth National Independence Day, Labor Day, Thanksgiving Day, Friday after Thanksgiving, and Christmas Day. For Rx orders shipping in the US, the estimated delivery is 2-4 weeks processing time plus 2-5 days transit time after receiving and reviewing the valid Rx. EnChroma does not ship to international P.O. Box addresses.

EnChroma return policy

60-day return window

EnChroma offers a 60-day worry-free return policy for all products purchased directly through their website, with the exception of items marked as Final Sale. Eyewear may be returned within 60 days of the shipping date for a full refund, and a store credit can be offered for orders shipped to US addresses. EnChroma does not cover the cost of return shipping for international orders. Refurbished bundles are subject to a $50 restocking fee. Products should be returned with any included accessories.

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