Roka

Roka is a United States-based athletic apparel retailer that sells men's and women's Eyewear. Roka prioritizes performance with innovative designs that are versatile . With Roka its easy to perform your best anywhere you go.

Category
Apparel
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Roka

Roka is a performance eyewear and gear company founded by two individuals who started out in a garage. The company has since grown and brought a significant portion of their manufacturing to their headquarters in Austin, where they cut lenses and assemble frames for prescription glasses and sunglasses. Roka believes in designing, developing, and bringing new products to the market as they see needs arise. They partner with the best athletes in the world to test their gear in the harshest conditions, resulting in a product that performs for anyone, anywhere. Roka has garnered over 15 patents and has won awards for their industry-leading design and development. The company's breakthroughs focus on better performance through design, solving real problems while being active.

Who Shops At Name

Roka customers are individuals who seek high-performance eyewear and gear designed for various athletic activities. They appreciate the company's commitment to solving real problems through better design and partnerships with top athletes for testing. Roka's clientele likely consists of people who want eyewear and gear that can withstand harsh conditions while offering breakthrough performance.

What customers love about Roka

Here's what shoppers have to say:
  • Roka offers a home tryout program to test eyeglasses before purchasing.
  • The glasses provide a comfortable, firm fit that stays secure during lots of movement.
  • They offer a wide field of vision.
  • The glasses have a stylish aesthetic.
  • They are fog-resistant.
  • The design is lightweight and durable.
  • The lenses provide excellent clarity.
  • The glasses come with three sizes of nose pads to suit a variety of nose bridge widths.
Cons
  • The prices of Roka products are considered high by some customers.
  • There have been complaints about limited prescription options, which may not meet the needs of all customers.

Roka's Shipping Policy

Roka offers shipping to all 50 U.S. states, Washington D.C., U.S. Territories, and Minor Outlying Islands, including P.O. Boxes and APO/FPO addresses. Free standard shipping is available for orders $150 and above to the 48 continental United States. Most products ship from their fulfillment center in Dallas, TX, except for prescription and custom eyewear. Orders are processed Monday - Friday, and orders placed on weekends will ship the following Monday. Ground shipping takes 2-7 business days from the ship date, while 2-Day shipping takes 2 business days, and Next Day shipping takes 1 business day. P.O. Box deliveries typically take 5 - 10 business days. International orders placed via their U.S. website are shipped from their U.S. fulfillment center using UPS Worldwide Express Saver, and average delivery time is 2 - 4 business days. Customers are responsible for all duties and local taxes, and shipping costs vary depending on shipping address, shipping option, and preferred shipping carrier.

Roka's Return Policy

Roka accepts returns or exchanges on most items within 30 days of receipt. Prescription eyewear returns are allowed but require a $20 restocking fee. The company guarantees their lab work and will rework any prescription at their cost if there is an issue. Outlet Store and other discounted items may be restricted to exchanges only or final sale only. Pricing on ROKA.com applies to in-stock items only and may not be applied to past purchases. Refunds typically take 12-15 business days to process from the day they are shipped back to the warehouse.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
79
/
100
This brand offers products that are on the pricey side.
Target Audience

Athletic adventurers

Stereotype

Athlete

Pricing Rating
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Sustainability Score
70
/
100
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Quality Score
85
/
100
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DTCetc Score
79
/
100
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Roka on Socials

View this profile on Instagram

Roka (@Roka) • Instagram photos and videos

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