DTCetc
ComparisonsAboutSubmit Search
Wellness — Health-conscious

Cheeky

Cheeky's custom night guards are a game-changer for those who prioritize their dental health and sleep quality. Made with FDA-approved materials and 3D technology, they offer a perfect fit for every teeth grinder.

getcheeky.com ↗ ★★★★★ 4.7 via Okendo
Cheeky
DTCetc Score
72
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Cheeky is a direct-to-consumer oral care brand offering custom night guards, sports guards, retainers, and dental accessories. They provide products including mouth tape, water flossers, LED whitening kits, and sonic toothbrushes.

Who shops at Cheeky

For people who grind their teeth and seek custom-fitted oral care solutions.

Cheeky
100%
Direct-to-consumer
Wellness
Category
03

The DTCetc bottomline

72
/100
Overall score
Quality75
Sustainability80
Value for money60
Category
Wellness
Style
Health-conscious
04

What customers say

4.7 Summarized from verified reviews via Okendo

"Mouth guard fit perfectly, actually better than the one I paid $400 for from my dentist!"

Cheeky night guards deliver excellent fit and quality at a fraction of dentist costs, with an easy impression process, though some users experience fit issues or find the cost still high.

Customers love
Simple, well-instructed impression kit with multiple size options
Perfect or near-perfect fit for most users; comparable to $400-900 dentist guards
Fast, easy ordering and delivery process; subscription option available
Things to consider
Some users report fit too tight or uncomfortable; difficult to remove
Occasional fit challenges with upper impressions; processing delays and lack of status updates
Plastic taste and concerns about durability mentioned by few users
05

Popular products

Shop the range ↗

Cheeky shipping policy

Free shipping

Free shipping is offered on orders.

Cheeky return policy

30-day return window

Cheeky offers a 30-night perfect fit guarantee for night guards and retainers. If fit issues occur within 30 days of receipt, customers can contact the company with photos and description for adjustments or a new impression kit.

06

Brands like Cheeky