23andMe, Inc. is a personal genomics company that offers analysis of DNA test results and health-related genetic reports.
Every brand,
A to Z.
The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.
2,327
Brands indexed
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B
Bespoke Post is a members club that sends specifically chosen deluxe items, plus guidance, on a monthly basis. A box of awesome.
C
At Color, we believe consumer genomics technologies should be used to improve healthcare for everyone. To bring together the necessary elements to realize this vision, Color combines our large scale computing infrastructure with health technologies like COVID-19, a genomic evaluation system capable of analyzing 1000s of genes simultaneously.
E
Embark is your dog's DNA connection. We help you understand the ancestry, health and traits that are part of your pup's DNA to keep them happy and healthy. Then we provide resources that make it fun and easy to learn about your dog's special needs based on this information.
F
Futura Genetics Free Personal DNA Test will give you a detailed report on your predisposition for 28 most common diseases including Cancer, Alzheimer, Obesity, and many more. It is done with special scientific method and your DNA samples are processed in accredited laboratories.
H
Helix is a consumer genomics company built on the belief that every person has the right to understand their DNA and have access to the tools that can help them gain insight into their health, ancestry and heritage.
K
KitNipBox is the ultimate monthly subscription service for cat owners who prioritize their pets' well-being. With high-quality toys, all-natural treats, and more, KitNipBox ensures your feline friend stays satisfied, entertained, and healthy.
P
Pretty Litter is a revolutionary brand founded in 2015 by Daniel Rotman to provide pet owners with an innovative way to detect their cats' illnesses early. Its silica-based litter formula turns a certain color when your cat urinates, and is recommended by veterinarians. Pretty Litter is 80% lighter than traditional litter, has powerful odor-blocking agents, and allows users to scoop less. Plus, it donates part of its profits to organizations that save animals' lives.
R
With a RTIC cooler, you can be confident your food and drinks will stay colder longer. The extra thick insulated walls and raised lid design keep ice for days and allows for full-size ice to fit so you can pack more. Our combination of quality and value make RTIC the leader in low cost, high quality performance when it comes to Coolers.
Rumpl is an outdoor lifestyle brand that creates sustainably made, water-resistant, light, and portable blankets, towels, ponchos, and pillowcases. Founded in 2014 by Nick Polinko and Wylie Robinson, Rumpl is committed to providing comfort and durability to its customers, and is part of the 1% For the Planet organization.