Newton Baby, a sleep industry expert since 2014, is devoted to providing babies with safe and comfortable sleep. Their offerings range from mattresses to cribs, dressers, and bassinets. The brand prides itself on its community-driven approach, uncompromising quality standards, pioneering innovation in infant safety and sleep technology, and transparent dialogues with customers. Passionate about the importance of good quality sleep for healthy development, Newton Baby is dedicated to giving both parents and children restful nights.

Nugget Couch is a furniture brand founded in 2014 by three entrepreneurs with a mission to create comfortable, stylish, and fun couches and covers. Their products have been featured in Forbes, Motherly, and Buzzfeed and are backed by a 30-day trial and one year warranty.

Nuna is a sophisticated, award-winning baby gear brand founded in the Netherlands, dedicated to creating chic and comfortable car seats and other baby products with adjustable, versatile features. All products are tested for safety and certified to the highest standards.

Nurture Life offers parents a solution to mealtime struggles with their fresh, nutritionally balanced meals made from real, clean ingredients. Crafted by registered dietitians and chefs, these ready-made meals are a time-saving convenience parents can feel good about.

Jennifer Garner's cold-pressed organic baby & kids food — pouches, smoothies, frozen meals, oat bars. Subscription DTC + Whole Foods/Target/Sprouts.

Owlet is an all-in-one baby monitor that keeps track of your baby's heart rate, oxygen level and sleep. Track your baby without entering the nursery.   You can even talk to your child through the app for a more personal experience.

Pahoj is the ultimate bike seat for parents on the move. It transforms into a stroller in a matter of seconds so that you can go from running errands around town to calming your child in a flash.

Pehr is a baby and children's clothing and home decor brand founded by childhood friends Jen Kelly and Becca Perren. Their products are designed in Toronto and ethically manufactured in India by an all-women team. Pehr offers a variety of items for babies and parents, including clothing, blankets, swaddles, mobiles, bedding, and decorative wallpaper that capture the beauty and magic of childhood. All products are certified organic and ship free on orders over $100.

Pipette is the clean, cruelty free skincare brand of mama, baby and earth. Formulated with a mother's love using plant-derived ingredients and clinically proven to nourish and protect skin. Pipette believes in the power of touch. We invite you to experience the benefits of our luxurious handcrafted products for yourself.

Introducing Recipe for men, a Swedish brand offering a range of skincare products tailored to men's specific needs. With over 30 products, their logical and simple formulations provide visible results. Packaged in sleek red containers, Recipe for men embodies a masculine and stylish approach to skincare. Their commitment to sustainability is reflected in their production and development practices. Available in 20 countries, Recipe for men guarantees a skincare experience that is effective and enjoyable.

Smilo makes taking care of mom and baby easier. From our award-winning pregnancy and nursing pillow to our comfortable baby lounger to our line of bottles, pacifiers, and more​, we have everything you need to make life a little easier.

Snuggle Me Organic is a family-owned brand founded in 2007 by Mia Carr, a mother of seven, providing comfortable and cozy nests for babies to snooze in. All products are made from all-natural, super-soft materials and are machine washable, perfect for traveling. With a variety of covers and accessories, international shipping, and a six-month warranty, Snuggle Me Organic ensures a safe and cozy sleep for your little one.

Snuza Hero SE is a personal device that will monitor the baby's breathing motion while they sleep. If it stops, the Snuza will sound an alarm to wake you in your home or in any of the deepest of sleeps. Light and easy to use, it fits perfectly into the palm of your hand.

Solly Baby wraps are the ultimate choice for modern parents who want to keep their babies close without sacrificing style or convenience. Loved by Hollywood moms and parents worldwide, these wraps are designed with love to keep families together comfortably and confidently.

Discover Ten Little, the personalized children's brand that takes the guesswork out of shopping for healthy essentials. Founded by two moms, Ten Little offers expertly curated products for every size and stage, making parenting easier and more convenient.

The Honest Company was founded by Jessica Alba in 2011 and is headquartered in Los Angeles, California. The company sells over 100 products including diapers, baby and personal care products, home cleaning and wellness products, and body care products. Honest is known for their corporate culture, marketing tactics, and environmental activism.

Tiny Organics offers plant-based, organic meals for babies and toddlers, free from common allergens and preservatives. Their commitment to quality and safety is evident in every aspect of their business, making it the perfect option for busy parents who value convenience and nutrition.

Tubby Todd is a gentle, natural body care line designed for sensitive-skinned babies and their families. Their moisturizing products soothe and hydrate without irritation, making bath time safe and fun.

Wildbird is a Salt Lake City-based e-commerce brand that handcrafts eco-friendly, ethically made baby carriers for new parents. Their products have been featured in PopSugar, USA Today, and New York Magazine, and have gained thousands of likes on Instagram. Wildbird is passionate about sustainability, transparency, and ethical labor.

Wonderbly is a London-based publisher of personalized children's books, founded in 2012. Their books feature customizable characters and stories, and have been featured in Business Insider, Forbes, and TechCrunch. They have won the British Book Awards for Best Children’s Publisher of the Year in 2021 and are sold in over 150 countries. Their mission is to help kids grow into avid readers with active imaginations.