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twice
twice is an advanced, natural teeth whitening toothpaste that works with your body's natural processes to give you a whiter, brighter smile. With twice, you can whiten your teeth in just one week with healthy ingredients such as organic stevia leaf and xylitol.
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DTCetc’s Take
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TWICE was founded by a family of passionate connectors who understand the importance of holistic oral health. TWICE combines cutting-edge science and clean ingredients to create a holistic oral health system that balances the mouth, body, and soul. Their pioneering products are thoughtfully designed to taste, look, and feel good, making daily routines moments of pleasure with a purpose. TWICE is committed to spreading the power of a smile to every single person on the planet and every purchase of a TWICE product helps provide free dentistry to people in need. With TWICE, customers can trust that they are investing in a brand that prioritizes their overall well-being and the well-being of others.
TWICE patrons are individuals who understand the importance of holistic oral health and appreciate the combination of cutting-edge science and clean ingredients. They value the brand's commitment to creating a pleasurable daily routine and providing free dentistry to people in need with each purchase.
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Here's what shoppers have to say:
- BEAUTIFUL rebrand with gorgeous packaging
- Good ingredients and taste
- Effective toothpaste with fewer cavities and less sensitivity
- Love the giveback program and intentional company values
- Teeth feel clean and noticeably whiter
- Non-minty flavor is a refreshing change from traditional toothpastes
Cons
- Shipping and packaging issues reported by some customers
- Some customers have reported issues with the taste and texture of the product
- Contains some ingredients that some customers may find concerning
- Some customers have reported no noticeable difference in teeth whitening compared to other brands
- Some customers have reported disappointment with the flavor of the product
- Some customers have reported not feeling any benefits or refreshing feeling after using the product
- Some customers have reported not feeling like their teeth are clean after using the product
TWICE offers standard shipping for all orders, with express options available for customers who choose to pay extra. Orders may take 1-3 business days to process before being shipped, and standard orders typically take 3-10 business days to be delivered. Customers in Hawaii may experience an additional 1-2 business day delay. TWICE also offers shipping insurance for $0.98 per order, covering lost, stolen, and damaged packages. Orders cannot be cancelled or modified once they have been processed and locked into the system. If a package is missing or not received, customers must contact customer service within 7 business days of delivery. TWICE also ships internationally through their partner, Mayple, with packaging that may differ from what is shown on their website. However, no information is given regarding international shipping costs or delivery timeframes.
TWICE offers a 30-day return policy for unopened products. However, since their products are consumables, all sales are final once opened. If a customer wants to return an unopened product, they can contact the customer support team directly at help@smiletwice.com. It is important to note that TWICE does not accept returns for opened products. Additionally, once an order has been generated and shipped, it cannot be cancelled, refunded or modified. Subscription refill shipment cancellation requests must be made within 3 business days prior to the next bill cycle. TWICE does not provide any information on how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious consumers
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
75
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100
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DTCetc Score
81
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100
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