Tower 28

Tower 28 Beauty offers clean, non-toxic beauty products that are perfect for sensitive skin. Their vegan and cruelty-free products are free of irritants, leaving customers feeling confident and beautiful.

Category
Beauty
Socials
87
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Clean
Cruelty Free
Organic

DTCetc’s Take

About Tower 28

Tower 28 Beauty was founded in Santa Monica by Amy Liu in order to provide clean, non-toxic beauty products that are perfect for those with sensitive skin. The brand is named after a lifeguard tower in Santa Monica, which symbolizes everything the company stands for - community, healthy fun, and clean living. Tower 28 Beauty's products are vegan and cruelty-free, and free of sensitizing irritants, making them perfect for those who want to take care of their skin without sacrificing fun or beauty. The brand's products are designed to be full of sunshine and for everyone, and they are sure to leave customers feeling confident and beautiful.

Who Shops At Tower 28

Tower 28 Beauty patrons are individuals with sensitive skin who value clean, non-toxic beauty products that are vegan, cruelty-free, and free of sensitizing irritants. They appreciate the brand's commitment to healthy fun, clean living, and products that make them feel confident and beautiful.

What customers love about Tower 28

Here's what shoppers have to say:
  • Customers enjoy Tower 28's soothing facial spray, lipglosses, and tinted balm, which are all moisturizing and not irritating to sensitive skin.
  • The brand's skin tint with SPF is highly recommended, blending well with other products and providing sun protection without causing skin flare-ups.
  • The overall aesthetic is cool, the products are easy to use, and the quality is amazing at a reasonable price point.
  • The Beauty SunnyDays SPF 30 Tinted Sunscreen and cream bronzer are also highly praised for their long-lasting wear and natural finish.
  • The shine on lip jellies are some of the favorite lip glosses, with a non-sticky formula and pretty colors.
  • Tower 28's cream blush and skincare spray are also favorites, providing hydration and a beautiful sheen to the face.
  • The clear lipgloss is a must-have, and the brand is sustainable with cute packaging and fun colors.
Cons
  • Some customers have reported not seeing significant results from Tower 28's products.
  • While some appreciate the packaging and branding, others have found the products to be underwhelming.
  • Several reviewers have noted that the products did not live up to their expectations.

Tower 28's Shipping Policy

Tower 28 offers free 3-6 day shipping within the continental US for orders $30 and over. For orders under $30, regular shipping is $4.95. International shipping is $15. Currently, Tower 28 only ships domestically to the 50 states and Canada, but they are working on expanding to other countries. Orders are typically processed in 1-2 business days, and customers will receive a shipment notification email with a tracking number once their order ships. Standard shipping takes 3-6 days, but due to the busy holiday season, there may be delays. Tower 28 assumes no responsibility for customs, taxes, tariffs, and duty fees incurred on international orders.

Tower 28's Return Policy

Tower 28 offers a 30-day return policy for any product purchased from their website. Customers can exchange or return their items by contacting the company at hey@tower28beauty.com with their order number and the products they wish to exchange/return. Shipping costs will not be refunded. If returning a gift, proof of purchase is required. Tower 28 processes refunds within 5-10 business days. There are no explicit restrictions on returns, but customers should contact the company for any further information.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
87
/
100
This brand offers products that are on the pricey side.
DTCetc Score
90
/
100
This brand offers products that are on the pricey side.
Target Audience

Sensitive skin, clean living, community

Stereotype

Clean-beauty shopper

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
87
/
100
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DTCetc Score
90
/
100
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Tower 28 on Socials

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Tower 28 (@Tower 28) • Instagram photos and videos

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