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Beauty — Clean-beauty shopper

Tower 28

Tower 28 Beauty offers clean, non-toxic beauty products that are perfect for sensitive skin. Their vegan and cruelty-free products are free of irritants, leaving customers feeling confident and beautiful.

www.tower28beauty.com ↗ ★★★★★ 4.8 via Okendo
Tower 28
DTCetc Score
90
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Tower 28 Beauty is a direct-to-consumer beauty brand that creates skincare and makeup products. The brand focuses on creating a safe space for skin while offering fun makeup options.

Who shops at Tower 28

For consumers looking for derm-approved skincare products combined with makeup.

Tower 28
100%
Direct-to-consumer
Beauty
Category
03

The DTCetc bottomline

90
/100
Overall score
Quality87
Sustainability85
Value for money80
Category
Beauty
Style
Clean-beauty shopper
04

What customers say

4.8 Summarized from verified reviews via Okendo

"I've been on a concealer journey and this is the first one that immediately impressed me. It doesn't dry down before I can blend and the coverage can be built up without feeling or looking cakey."

Tower 28 products, particularly the SOS Spray and concealers, are highly praised for their lightweight formulas and effectiveness on sensitive, acne-prone skin, though shade matching can be inconsistent.

Customers love
SOS Spray highly effective for breakouts, redness, and post-workout skin irritation
Lightweight, non-irritating formulas suitable for sensitive skin
Concealers blend smoothly without drying or looking cakey
Things to consider
Shade matching issues—one reviewer found their shade too light
18
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Tower 28 shipping policy

Free shipping over $30

U.S. standard shipping costs $4.95 or is free on orders $30+, with delivery in 2-3 business days via DHL/USPS. Expedited shipping is $10 for 1-2 business day delivery via FedEx. Canada shipping is $15 with delivery in 8-17 business days, and orders typically arrive within 18 business days.

Tower 28 return policy

30-day return window

Returns must be initiated within 30 days of order date by contacting hey@tower28beauty.com. Refunds are processed within 5-10 business days to the original payment method, but shipping costs are not refunded.

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