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The Good Ritual
The Good Ritual offers luxury instant coffee and elixirs that taste great while helping customers manage stress and anxiety. Their products are ideal for health-conscious individuals who value daily rituals and want trustworthy, sustainable options.
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DTCetc Score
Brand Tags
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DTCetc’s Take
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The Good Ritual is a brand founded by sisters Brooke and Suzie, with a mission to make good coffee accessible for all. The company was created in response to the sisters' struggle with stress and anxiety, which led them to eliminate coffee from their daily routine. That was until they discovered the power of L-Theanine, a nootropic that could help them enjoy their coffee without the unwanted side effects. From there, they created The Good Ritual, offering bespoke, luxury products that taste good and help you thrive. Their Specialty Instant Coffee is freeze-dried in small batches using a secret brewing method, making it taste like something you'd get at your local boutique coffee shop, and it's ready in just two seconds. The Good Ritual believes that being busy doesn't mean you have to sacrifice your well-being and that rituals are an important part of finding meaning in our lives. They manufacture products that they would use and recommend to their loved ones, always striving to be trustworthy, transparent, and sustainable.
The Good Ritual customers are coffee lovers who seek high-quality, luxury coffee products that can help them enjoy their favorite beverage without the negative side effects often associated with caffeine. They appreciate the brand's commitment to transparency and sustainability.
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Here's what shoppers have to say:
- The coffee was great.
- Great for travel.
- Interesting concept
Cons
- The brand's product claims may not be fully supported by their ingredient list, leading to doubts about their effectiveness.
The Good Ritual offers shipping to both Australia and the USA. Depending on the shipping option selected, orders can take between 5-7 days to arrive. The brand ships out of their warehouse within 1-3 days of ordering, and if there are any delays, customers will be notified immediately. For those interested in shipping costs to other locations, they can email brooke@thegoodritual.com for a quote.
The Good Ritual offers a 30-day return policy for eligible items. To be eligible for a return, the item must be in its original condition, unworn or unused, with tags and in its original packaging. Customers must provide a receipt or proof of purchase. To start a return, customers must contact the company at brooke@thegoodritual.com. If the return is accepted, the company will provide a return shipping label and instructions on how and where to send the package. Damaged, defective or incorrect items must be reported immediately upon receipt. The company does not accept returns for perishable goods, custom products, personal care goods, hazardous materials, flammable liquids or gases. Sale items and gift cards are also non-returnable. Once the company receives and inspects the return, customers will be notified if the refund is approved. The refund will be automatically issued on the original payment method, although it may take some time for the bank or credit card company to process and post the refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
70
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100
This brand offers products that are on the pricey side.
DTCetc Score
77
/
100
This brand offers products that are on the pricey side.
Target Audience
Busy, health-conscious, ritualistic
Stereotype
Health-conscious
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
70
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100
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DTCetc Score
77
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100
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