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Wunderground
Wunderground's adaptogenic coffee blends promote mental clarity, reduce stress and anxiety, and foster creativity. They're a people-first brand that values community and connection, and work directly with smallholder coffee farmers.
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Wunderground was founded in Seattle by Jody Hall, a passionate entrepreneur with a mission to inspire profound human connection. The company offers a unique line of adaptogenic coffee blends that are not only incredibly delicious but also beneficial to one's health. By adding medicinal mushrooms, Wunderground has created what they call "Coffee 2.0", which promotes mental clarity, reduces stress and anxiety, and fosters creativity. Wunderground is a people-first brand that values community and connection, and they work directly with smallholder coffee farmers, putting 75% of the premium price back into their pockets. The company is also dedicated to being a vocal and unapologetic supporter of mental health, and they believe that regular consumption of their coffee can help combat the new escalated normal of stress and anxiety. Wunderground is a purpose-driven company that operates from the heart, and they invite new customers to join them on their mission to inspire wunder - a feeling we have when we're grounded and present.
Wunderground customers are individuals who appreciate a unique line of adaptogenic coffee blends that not only taste great but also provide health benefits. They value the company's mission to inspire profound human connection and support smallholder coffee farmers. Wunderground's clientele likely consists of coffee lovers who want to promote mental clarity, reduce stress and anxiety, and foster creativity while enjoying a delicious cup of coffee.
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Here's what shoppers have to say:
- The coffee has a very nutty rich flavor that was a pleasant surprise.
- It tastes best with almond milk and is very portable.
- The mushroom coffee blend has great flavor and is instant, making it perfect for busy schedules.
- The taste is good and not mushroomy at all.
- The coffee is just like regular coffee but doesn't give the jitters.
Cons
- The product packaging is not practical and the amount of product is insufficient.
- The product is average and not worth the price compared to other brands.
Wunderground offers ground shipping for orders within the 48 contiguous states. The shipping fee is a flat rate of $7.95 per order. However, for orders over $59.00, shipping is free. Unfortunately, at this time, Wunderground does not offer shipping to Alaska and Hawaii.
Wunderground offers a 30 day Happiness Guarantee for their products. If a customer is not satisfied with their purchase, they can contact the company at hello@wundergroundcoffee.com to initiate a return for a refund.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious coffee drinkers
Stereotype
Health-conscious
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Sustainability Score
85
/
100
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Quality Score
75
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100
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DTCetc Score
84
/
100
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