Taika

Taika's coffee and matcha products are infused with adaptogens, designed for a natural energy boost without the jitters. Its focus on natural ingredients and convenience make it a top choice for health-conscious customers.

Category
CPG
Specialty
Socials
82
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Taika

Taika is a brand that was founded by Michael Sharon and Kal Freese in 2018. Taika offers a unique coffee experience that is carefully calibrated to make you feel inspired, not wired. Unlike other coffee brands, Taika selects ingredients that are designed to make you feel how you wish other coffees would feel. Taika's coffee is perfect for those who want to be awake, aware, and inspired without ever crossing over into antsy, anxious, or strung out.

Who Shops At Taika

Taika shoppers are coffee lovers who want to feel awake, aware, and inspired without the negative side effects often associated with caffeine. They appreciate the brand's focus on carefully selected ingredients to create a unique coffee experience.

What customers love about Taika

Here's what shoppers have to say:
  • Amazing matcha that is a perfect afternoon pick-me-up
  • Yerba Mate cans are great for bringing you back to life without making you jittery
  • Cute packaging and great customer service
  • Favorite tea-focused specialty beverages that make you feel less scatterbrained
Cons
  • The taste of Taika drinks may not appeal to everyone.
  • Some reviewers may find Taika's Mateverse to be similar to other functional beverages on the market.
  • There have been comments about the Taika drink tasting artificial or chemically.

Taika's Shipping Policy

Taika offers shipping to contiguous US via UPS as well as contactless delivery to select zip codes in San Francisco, Los Angeles and New York City.

Taika's Return Policy

Taika offers a 30-day return policy for their products. If a customer is not satisfied with their purchase, they may notify Taika within 30 days of the original purchase date and receive a refund of 100% of the price of the product via the original payment method or a replacement product. It is important to note that Taika may reject or cancel any purchase if the products are not available, the data provided is incorrect, the order is marked as suspicious or suggestive of fraud, there is an error in the indicated price, or the products cannot be delivered to the provided address. Customers must follow the instructions provided by Taika to notify them of their intent to return a product.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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75
This brand offers products that are on the pricey side.
Sustainability Score
70
/
100
This brand offers products that are on the pricey side.
Quality Score
82
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, productive, natural

Stereotype

Health-conscious

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Sustainability Score
70
/
100
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Quality Score
82
/
100
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DTCetc Score
80
/
100
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Taika on Socials

View this profile on Instagram

Taika (@Taika) • Instagram photos and videos

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