ace & tate

Ace & Tate offers stylish and sustainable eyewear starting at $125. Their in-house designed frames are made with high-quality materials from top-notch suppliers and they prioritize fair working conditions and environmental solutions.

Category
Apparel
Specialty
Socials
85
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
B Corp

DTCetc’s Take

About ace & tate

Ace & Tate is a contemporary eyewear brand founded in Amsterdam in 2013. They offer quality frames at transparent prices, starting at $125. All of their frames are designed in-house, and they only use high-quality materials from top-notch suppliers. Ace & Tate is committed to finding planet-friendly solutions and becoming an engine for positive change in the industry. They also prioritize fair working conditions and actively fight against discrimination. Ace & Tate collaborates with forward-thinking creatives to inspire customers to see things differently. With thoughtfully designed eyewear, including prescription options, Ace & Tate is the perfect choice for anyone looking for stylish and sustainable eyewear.

Who Shops At Name

Ace & Tate is great for customers who are looking for quality eyewear at transparent prices. These customers are likely to value the design process and want to know that their frames are made with the best materials and lenses. They are also likely to be environmentally and socially conscious, and appreciate Ace & Tate's commitment to finding sustainable solutions and creating a positive work environment. These customers are inspired by creativity and innovation, and enjoy being part of a community that shares these values.

What customers love about ace & tate

Here's what shoppers have to say:
  • Customers love the affordable and stylish eyewear
  • The staff is friendly, helpful, and knowledgeable, making the shopping experience pleasant
  • The eye tests are thorough and accurate, discovering issues missed by previous opticians
  • The stores are beautifully designed, and the glasses are high quality
  • Customers appreciate the diverse range of staff, making the experience more refreshing and enjoyable
  • The service is exceptional, with staff going above and beyond to help customers
  • Ace & Tate offers a wide range of styles and sizes, ensuring customers have plenty of options to choose from
  • The quality of the glasses is great, and customers appreciate the free high index lenses included
  • Customers have had multiple positive experiences with Ace & Tate, from getting their eyes checked to buying multiple pairs of glasses and sunglasses
Cons
  • The quality of some products may not meet customer expectations, leading to discomfort or dissatisfaction.
  • There have been instances of order cancellations without proper communication, causing inconvenience to customers.
  • The customer service and delivery process may not always meet the standards expected by customers, leading to negative experiences.

ace & tate's Shipping Policy

Ace & Tate offers free shipping for orders over $100 to several countries, including the United Kingdom, Ireland, the Netherlands, Belgium, Germany, Austria, Denmark, Sweden, Spain, the United States, Switzerland, and France. However, customers from Portugal, Italy, Finland, Luxembourg, Poland, Romania, and the Czech Republic will have to pay for return shipping. The delivery time depends on the product ordered and the prescription, with non-prescription and low prescription glasses being delivered within 1-5 business days, while high prescription glasses take longer, up to 8-14 business days. Ace & Tate Contacts are shipped within 1-5 business days, and gift cards are delivered digitally. If a delivery is missed, the order will be sent to a local pick-up point, and if not collected within the designated time, it will be returned to Ace & Tate. The brand does not re-ship orders that are returned to them by delivery carriers.

ace & tate's Return Policy

Ace & Tate offers a 60-day return policy for both non-prescription and prescription glasses, as well as accessories, with no questions asked. Customers can return their items for a full refund as long as they are unopened and undamaged. To initiate a return, customers can contact the customer experience team to receive a return label. The return policy also applies to unopened and undamaged trial and 30-day packs of contacts, which must be returned by request. Ace & Tate does not specify how long it takes to process a return. It is important to note that if an item is opened or damaged, it cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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90
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
82
/
100
This brand offers products that are on the pricey side.
Target Audience

Quality-conscious, sustainable, creative

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
85
/
100
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DTCetc Score
82
/
100
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ace & tate on Socials

View this profile on Instagram

ace & tate (@ace & tate) • Instagram photos and videos

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