Lemme

Lemme is Kourtney Kardashian Barker's line of functional gummies targeting the everyday wellness concerns that keep women Googling at 2am — bloating, sleep issues, stress, dull skin, focus problems. Each SKU addresses a specific thing: Lemme Debloat for digestive discomfort, Lemme Sleep for actually falling asleep, Lemme Chill for anxiety, Lemme Glow for skin, and the newer Lemme GLP-1 Daily riding the weight management wave. What's notable here is the pricing and distribution strategy. At $25-$30 per month, these are positioned closer to drugstore supplements than typical celebrity wellness products that run $60+. You can buy direct, but you can also grab them at Target or Amazon, which makes impulse purchasing easy and removes the commitment feeling of a subscription. The gummy format is intentional — it's the supplement version of making vegetables taste like candy. Whether the formulations actually deliver meaningful results depends on your body and expectations, but the ingredients lists are transparent and the dosages are disclosed. This is wellness for people who want to try something without overhauling their entire routine.

• Offers targeted gummies for sleep, bloating, mood, focus, skin, and GLP-1 support
• Prices products at $25-$30/month — below typical celebrity wellness markup
• Sells through DTC site, Target, and Amazon for maximum accessibility
• Uses gummy format instead of capsules or powders
• Discloses full ingredient lists and dosages on packaging
• Launched GLP-1 Daily in 2024 as a non-prescription alternative angle

Wellness-curious women 25–40 buying functional gummies for everyday concerns like bloating, sleep, mood, and skin.

• Women 25-40 who want supplements but hate swallowing pills
• Wellness-curious shoppers who trust celebrity curation over pharmacy brands
• Target browsers looking for an accessible entry point to functional supplements
• People dealing with bloating, sleep issues, or stress who want a low-commitment solution
• Kardashian followers who actually use the products they promote

• Genuinely affordable compared to most celebrity-founded supplement lines
• Easy to find — no hunting through obscure wellness sites
• Gummy format removes the friction of daily pill-taking
• Each product has a clear, specific purpose rather than vague wellness claims

• Efficacy varies — gummies often contain lower doses than capsule alternatives
• Celebrity branding may overshadow actual product quality in perception
• Sugar content in gummies won't appeal to strict clean-eating types
• GLP-1 product name may create unrealistic expectations versus actual Rx medications