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DTCetc’s Take
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Equator has expanded to nine cafes and has become more than just a coffee brand. It's a path that connects people around the world. Equator believes that drinking good coffee leads to good things, and they strive to make everything they touch better, from people to the planet. Equator Coffees offers a range of products, including single-origin coffees, blends, and espresso, all sourced sustainably and roasted to perfection. With Equator Coffees, customers can enjoy a delicious cup of coffee while making a positive impact on the world.
Equator Coffees attracts coffee enthusiasts who appreciate sustainably sourced and ethically produced coffee. These customers value a delicious cup of coffee that also makes a positive impact on the world, and they enjoy supporting a brand that believes in connecting people globally through their love for coffee.
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Here's what shoppers have to say:
- Emphasizes sustainability and fair trade
- Wide variety of coffee options
- Positive review of instant coffee
Cons
- No negative reviews found
Equator Coffees offers free shipping on all orders that are $40 or more. For subscriptions, there is a flat rate shipping cost of $5. Unfortunately, Equator does not currently ship internationally.
Equator Coffees offers a hassle-free return policy for their customers. If a customer is not satisfied with their coffee order for any reason, they can contact the company via email or phone to request a swap for a different coffee or a refund to their account.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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50
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
82
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100
This brand offers products that are on the pricey side.
Target Audience
Sustainable coffee lovers
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
90
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100
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DTCetc Score
82
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100
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