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DTCetc’s Take
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Eadem is a beauty brand founded by women of color and they are dedicated to redefining beauty standards and challenging the industry to push beyond tokenism with their Smart Melanin™ Beauty technology. This technology keeps the unique needs of melanin-rich skin in mind, resulting in science-backed, curated skincare that's inclusive, cleaner, and actually made for women of color. Eadem's products are made by women of color chemists, vetted by women of color dermatologists, and tested on different shades of skin to ensure effectiveness. With a focus on inclusivity and innovation, Eadem is the perfect choice for the path-forging woman of color looking for high-quality, science-backed skincare.
Eadem is the perfect choice for women of color seeking inclusive, cleaner, and science-backed skincare. Customers who appreciate the brand's focus on redefining beauty standards and their Smart Melanin™ Beauty technology are drawn to Eadem's curated skincare offerings.
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Here's what shoppers have to say:
- Great product
- High quality
- Effective results
- Easy to use
- Good value for money
Cons
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Eadem is a brand that ships to Canada and the United States, including Hawaii and Alaska, as well as APO/FPO addresses. They are currently working on expanding their shipping to other countries and encourage customers to tag them on social media to prioritize new locations. The brand processes orders within 2 to 4 business days, but often faster. Once the package ships, customers will receive an email with a tracking number and other delivery updates.
Eadem offers a 14-day return policy for all products purchased. If a customer is not satisfied with their purchase, they must email the company at hello@eadem.co within 14 days of purchase. The company offers a refund, exchange, or replacement on all products returned within 14 days of receipt, provided they are in their original, unopened, unused, and undamaged condition. Shipping fees are non-refundable. Customers are advised to carefully read the ingredient list and check what works for their skin before ordering. The company will process returns within 3-5 business days, and once processed, it can take additional time for the bank to fully refund the customer.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
94
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100
This brand offers products that are on the pricey side.
Target Audience
Women of color, inclusivity, innovation
Stereotype
Melanin-conscious
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
94
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100
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