Eadem
Eadem offers inclusive, science-backed skincare for women of color. Their Smart Melanin™ Beauty technology caters to melanin-rich skin, resulting in effective, vetted products made by women of color.
In the wild
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The story
EADEM creates clinically-proven skincare formulations designed to work across all skin types and tones. Products are created by leading chemists and comprehensively tested across diverse skin types and tones. The brand focuses on delivering results while maintaining skin's natural balance.
EADEM is designed for women of color and anyone seeking skincare that works across all skin types and tones.
The DTCetc bottomline
What customers say
"I've tried a lot of facial sunscreens and primer sticks, and this is the best one I've used."
Eadem products, particularly lip balms and sunscreen, are highly praised for their effective formulas, elegant packaging, and convenient travel sizes with minimal negative feedback.
Popular products
Eadem shipping policy
EADEM ships within the United States, Hawaii, Alaska, and APO/FPO addresses. Orders take 2-4 business days to process, and customers receive tracking information via email once shipped.
Eadem return policy
14-day return window
Customers can request a refund, exchange, or replacement within 14 days of purchase if products are in original, unopened, unused, and undamaged condition. Shipping fees are non-refundable, and refunds take 3-5 business days after return processing.