District Vision

District Vision's Keiichi running sunglass system is a must-have for stylish athletes looking for high-performance eyewear. Their Mindful Athlete Program and talks make meditation accessible for runners and active individuals.

Category
Apparel
Specialty
Socials
84
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About District Vision

District Vision focuses on creating function-first and performance-enhancing products for athletes with a holistic approach to athleticism. Their flagship product, the Keiichi running sunglass system, is a proprietary solution for athletes handmade in Japan. District Vision also offers a Mindful Athlete Program (MAP) and a series of talks to make meditation more accessible to runners and active individuals. The brand has been featured in various publications such as the New York Times, GQ, and Runner's World for their stylish and technical running shades. District Vision is a perfect fit for those who prioritize both physical and mental wellbeing in their athletic pursuits.

Who Shops At District Vision

District Vision caters to athletes and active individuals who prioritize both physical and mental well-being in their fitness routines. These customers appreciate high-quality, functional products that enhance their performance and support a holistic approach to athleticism.

What customers love about District Vision

Here's what shoppers have to say:
  • High-quality running clothes and accessories
  • Strong focus on sports and well-being
  • Expanding product line to include books, interchangeable lens frames, and a wearable
Cons
  • Some customers find the prices to be high

District Vision's Shipping Policy

District Vision offers free ground shipping on all orders to the contiguous 48 states. Orders are dispatched within a 2-4 business day window and delivery to destinations in Alaska, Hawaii, Puerto Rico, and some rural destinations may take up to 5-7 business days from the time of dispatch. All orders are shipped with UPS and require a signature upon delivery. UPS usually operates between 9am—6pm on business days. Customers can specify an alternate daytime delivery address when ordering. However, UPS cannot deliver to P.O. Boxes or APO/FPO addresses.

District Vision's Return Policy

District Vision has a 14-day return policy for any unwanted items. The items must be shipped or postmarked within 14 days of receipt, and the customer is responsible for returning the item. A recorded delivery service of the customer's choice should be used. If a customer is receiving multiple shipments for an order, they should wait until they have received everything before initiating a return and only send unwanted items in one package to avoid processing delays.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Holistic athletes

Stereotype

Athlete

Pricing Rating
$
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$
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70
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Sustainability Score
80
/
100
This is a placeholder
Quality Score
85
/
100
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DTCetc Score
84
/
100
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District Vision on Socials

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