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DTCetc’s Take
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Cubitts is a British eyewear brand founded by Tom Broughton in 2012. Their mission is to provide customers with well-made and well-chosen spectacles that can become an extension of their personality. Cubitts offers a range of timeless products that are designed to be used, repaired, and recycled. They believe in sustainability and use the term Redux, meaning "brought back or restored," to describe their approach. Cubitts offers a complimentary frame rehab after the first year of ownership, which includes a thorough cleaning and adjustment. They prioritize repairing frames over replacing them and have on-site repair workshops in all their stores. Cubitts is dedicated to providing customers with a personalized and sustainable eyewear experience.
Cubitts attracts customers who are looking for high-quality, sustainable, and timeless eyewear that reflects their personality. They appreciate the brand's commitment to repair and recycling, as well as the complimentary frame rehab service.
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Here's what shoppers have to say:
- Efficient and thorough eye test with friendly and helpful staff
- Highly recommended for unique and personalized glasses
- First-class quality workmanship
- Excellent customer service and easy online ordering process
- Amazing quality and great products
Cons
- Delivery times can be longer than expected
- Issues with order accuracy and availability of frames
- Customer service could be improved
- Bespoke service may have limitations not clearly stated
- Data privacy concerns and lack of responsiveness to requests
- Delays in delivery and lack of communication
Cubitts offers shipping to a wide range of countries, including the UK, Europe, USA, and many others. In the UK, DPD delivery and Royal Mail are used for orders under £75, while DHL Worldwide Express air freight is used for international deliveries. Shipping is free for orders over £150/€175/$200, and customers are responsible for any import duties. Customers in Spain can only order non-prescription frames or accessories. There are no shipping costs for UK orders, but international orders under the minimum purchase amount will incur a fee of £15/€18/$20.
Cubitts offers a 30-day no-quibble returns policy, excluding personalised products. Returns are free for orders to the UK, US, and EU, while return postage is paid by the sender for the rest of the world. The 30-day no-quibble period begins from the delivery date. Personalised products such as Bespoke, Bespoke+ orders, and monogrammed cases cannot be returned. For UK orders, customers can create a pre-paid return label on the website. For the US and EU, a pre-paid DHL returns label is enclosed in the order. Customers can also return orders to any of the Cubitts stores for a refund or exchange. If returning by post, customers must send the package to the Cubitts address in London, quoting their order number and writing 'Return' on the outside label. Due to Royal Mail strikes, there may be a slight delay in the returns process. The brand does not specify how long it takes to process a return.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
75
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
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100
This brand offers products that are on the pricey side.
Target Audience
Sustainable eyewear enthusiasts
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
75
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100
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DTCetc Score
81
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100
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Crap Eyewear is the perfect brand for those who want funky and affordable sunglasses without sacrificing sustainability. With a commitment to counterculture and single-use plastic-free packaging, they're the perfect choice for the conscious consumer.
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Just pick a style, and we'll send you six pairs to try on at home for six days. Try on all the different frame shapes, sizes, colors and gender-specific designs and pick the frames that fit your face best.
Speciality
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