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Blenders Eyewear
Blenders is a sunglass brand founded by a surf coach in 2012. The brand started with one style and one pair of sunglasses, and has since grown into one of the fastest-growing sunglass brands in America. Blenders is known for its bright, bold styles and affordable prices, and is committed to helping people live life in forward motion. The brand celebrates individuality and encourages customers to "Blend Out" rather than blend in. In addition to sunglasses, Blenders also offers a range of clothing and accessories for men and women.
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Blenders Eyewear, founded by Chase Fisher in San Diego, California, offers a variety of sunglasses, frames, and lenses at affordable prices. The brand prides itself on radical designs that cater to an active, millennial culture. Blenders Eyewear has gained popularity among customers for its unique and timeless designs, including eyeglasses, blue light glasses, and readers. They also offer a quiz to help customers find the perfect fit for their glasses. Additionally, Blenders Eyewear provides an array of prescription eyewear and prescription sunglasses to choose from. The brand's Laserface Nebula Snow Goggles are perfect for skiers who want to show off their skills, featuring a modified cylindrical lens shape for a full field of view, quick swap lens locking feature, and 100% UV protection, anti-fog, and scratch-resistant properties. Blenders Eyewear offers a Rewards Program for its members where they can earn points and redeem exclusive discounts.
Blenders Eyewear would be useful for customers looking for affordable and stylish sunglasses, prescription eyewear, and snow goggles. These customers are likely to be active and adventurous millennials who value radical design and stepping outside their comfort zone. They may also be interested in the brand's Rewards Program, which offers exclusive discounts on purchases. When making a purchase, these customers look for a wide range of frame, lens color, and material options, as well as positive customer ratings. They may also appreciate promotions and customization options, such as upgrades and the ability to earn free or discounted sunglasses through the Rewards Program.
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Here's what shoppers have to say:
- Excellent customer service
Cons
- Some customer complaints mentioned
Blenders Eyewear offers free shipping in the US for orders above $40, with shipping taking approximately 1-2 business days for order processing. They also offer free returns. International shipping information is not provided. Blenders Eyewear has promotions and discounts, including up to 50% off sale items and a Black Friday sale where customers can get sunglasses for as little as $5. Afterpay is also available on select products for installment payment.
Blenders Eyewear offers free returns for their products, with a few customer complaints about damaged items. Customers must initiate the return process within 45 days of purchase and follow the instructions on their website to receive a return label. Once the company receives the returned item, it takes approximately 5-7 business days to process the return. However, there is no information available on any items that cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
80
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience
Young adults
Stereotype
Millennial
Pricing Rating
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Sustainability Score
80
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100
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Quality Score
90
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100
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DTCetc Score
84
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100
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