The best in
eyewear.
30 direct-to-consumer eyewear brands, ranked by DTCetc score — led by David Kind. How we score →
About this list
Popular DTC eyewear companies are passionate about creating all sorts of prescription eyewear and sunglasses. These brands care deeply about eliminating the pain point of high prices for eyewear and accessories that almost everyone needs. By bypassing traditional channels, designing glasses in-house, and engaging with customers directly, these companies do a great job of providing higher-quality, better-looking eyewear at a fraction of the standard industry price. Some of the most popular brands in this category include Zenni, Warby Parker, and Hubble.
Every brand here is scored on quality, sustainability and value — the ranking updates as brands evolve. How we score →
What is the best DTC eyewear brand?
David Kind tops our eyewear ranking with a DTCetc score of 89/100, based on quality, sustainability and pricing.
How many DTC eyewear brands does DTCetc cover?
We track 30 direct-to-consumer eyewear brands, each scored and ranked on quality, sustainability and price.
What are the most affordable eyewear brands?
Shady Rays, Barner, Blenders Eyewear carry the lowest price tiers in our eyewear ranking.
What are the most sustainable eyewear brands?
Ace and Tate, Bombinate, Byredo Gypsy Water lead this list on our sustainability score.