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Pets — Chic

Tuft and Paw

Tuft and Paw is an online pet furniture brand founded in 2016 by Jackson Cunningham. The company is based in Vancouver, British Columbia, and handcrafts unique and stylish stands, ladders, and scratch posts that blend into modern households. Tuft and Paw is known as the "West Elm" of cat furniture and has been featured in publications such as Vogue, Forbes, and The Washington Post. The brand emphasizes its commitment to animal welfare by donating a portion of each sale to support no-kill cat shelters. They also have a blog and a community forum dedicated to cat-related topics and advice.

tuftandpaw.com ↗ ★★★★ 4.1 via Okendo
Tuft and Paw
DTCetc Score
84
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Tuft & Paw creates premium cat furniture and products with thoughtful design and high standards. The brand focuses on making products for cats and cat parents rather than hitting price points through corner-cutting.

Who shops at Tuft and Paw

Cat owners who prioritize quality and design in cat furniture and accessories.

Tuft and Paw
100%
Direct-to-consumer
Pets
Category
03

The DTCetc bottomline

84
/100
Overall score
Quality90
Sustainability90
Value for money70
Category
Pets
Style
Chic
04

What customers say

4.1 Summarized from verified reviews via Okendo

"I have had cats my entire life and can say without reservation that this is the best litter I've ever used."

Tuft & Paw litter earns strong marks for low dust, minimal tracking, and odor control, though some cats reject it and pricing concerns exist.

Customers love
Minimal dust and tracking compared to other litters
Low odor control and fresh scent options
Quick cat adjustment for most, with less mess around box
Things to consider
Some cats refuse to use it or eat it
Odor control inconsistent for single-cat households
Scooping requires extra effort to shake litter through scoop
Higher price point and subscription pricing concerns
05

Popular products

Shop the range ↗

Tuft and Paw shipping policy

US orders ship flat rate $4.95 for orders under $49 or free for $50+. Canadian orders ship flat rate $4.95 for orders under $99 or free for orders over $100. Standard shipping takes 5-10 business days. Certain items cannot ship to Alaska, Hawaii, or Puerto Rico.

Tuft and Paw return policy

30-day return window

US and Canadian furniture returns accepted within 30 days if unused and in original packaging; return shipping costs not included. Cat litter has a money-back guarantee on first orders (up to 3 bags) within 30 days; subsequent orders require unopened bags within 30 days.

06

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