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Tuft and Paw
Tuft and Paw is an online pet furniture brand that handcrafts modern, stylish stands, ladders, and scratch posts. Founded in 2016 by Jackson Cunningham in Vancouver, BC, Tuft and Paw has been featured in Vogue, Forbes, and The Washington Post and is known as the "West Elm" of cat furniture. They offer luxury cat furniture and a 50% discount when customers donate to a local pet rescue center, as well as a blog dedicated to cats.
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Tuft and Paw is an online pet furniture brand founded in 2016 by Jackson Cunningham. The company is based in Vancouver, British Columbia and handcrafts unique and stylish stands, ladders, and scratch posts that blend into modern households. Tuft and Paw is known as the "West Elm" of cat furniture and has been featured in publications such as Vogue, Forbes, and The Washington Post. They offer a variety of luxury cat furniture and provide a 50% discount when customers donate to a local pet rescue center. They also have a blog dedicated to cat-related topics and advice.
Customers who value chic and stylish home decor would find Tuft and Paw useful. These customers are likely looking for pet furniture that blends seamlessly into their modern homes and adds to the overall aesthetic. They prioritize design and quality when making a purchase and are willing to invest in high-end products that will last.
Tuft and Paw aligns with these customers' values by offering unique and handcrafted pet furniture that is both functional and stylish. The brand's reputation as the "West Elm" of cat furniture speaks to their commitment to design and quality. Additionally, the 50% discount for donating to a local pet rescue center shows that Tuft and Paw values giving back to the community and supporting animal welfare.
Customers who are passionate about their pets and want to provide them with the best possible living environment would also find Tuft and Paw useful. These customers prioritize their pets' comfort and well-being and are willing to invest in products that will enhance their pets' lives.
Overall, Tuft and Paw appeals to customers who value design, quality, and their pets' well-being. The brand's commitment to style, craftsmanship, and animal welfare make it a top choice for those looking for luxury pet furniture.
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Here's what shoppers have to say:
- Tuft and Paw Cat Furniture offers quality, thoughtfully designed products that are difficult to find elsewhere.
- Products are aesthetically pleasing and spot on with the branding.
- The Really Great Cat Litter is dust-free, light weight, odor-free, with little to no tracking.
- Products are sturdy and cat approved.
- Customer service is first rate and super responsive.
Cons
- The brand's products may not be affordable for all customers.
- Compared to other brands, Tuft and Paw's prices are higher.
Tuft and Paw offers free shipping for domestic orders over $195 when customers use the code ‘SECRETSHIPPING’ at checkout. Any orders below this amount are charged a flat fee of $20. Delivery usually takes 5 to 10 days and there is no tracking number or confirmation email. For international customers, Tuft and Paw offers shipping in select countries.
Tuft and Paw offers a 90-day window for customers to return their products. To initiate a return, customers must use the return portal found on the company's website. Shipping charges will be subtracted from the refund total. No items are excluded from the return policy and the company typically processes returns within 7-10 business days.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
90
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This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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This brand offers products that are on the pricey side.
Target Audience
Pet Owners
Stereotype
Chic
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Sustainability Score
90
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Quality Score
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DTCetc Score
84
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100
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