Stitch Fix

Stitch Fix is a United States-based lifestyle apparel subscription service that sells men's, women's, and children's Clothing. Stitch Fix creates boxes filled with garments that fit your personal style and needs. By offering a "style quiz" Stitch Fix finds out which products fit your style and budget best, curating products from top brands and delivering them to your front door.

Category
Apparel
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Stitch Fix

Stitch Fix, founded in 2011 by Katrina Lake, is a personal styling service that offers curated looks for men, women, and children. It provides wardrobe styling from fashion experts, allowing customers to try on pieces at home, buy their favorites, and send back anything they don't want. Stitch Fix carries notable brands like Madewell, Kate Spade, Eileen Fisher, and Free People, and customers can take a quiz to determine their style preferences. No subscription is required and each Fix includes 5 personally selected items of apparel, accessories, or footwear. Customers also receive a personalized note from their stylist and styling cards illustrating how to wear each item. Stitch Fix has 8 warehouses across the US and UK, and offers sizes from 0-24 (XS-3XL) for women, 0-24 (XS-3XL) for men, and 2T-18 for kids. Customers can also take advantage of the "Ask a Stylist" option, which allows them to upload an image of an item for stylist advice.

Who Shops At Stitch Fix

Customers who would find Stitch Fix useful are those who are fashion-conscious and enjoy trying new styles. These customers are looking for a personalized shopping experience that saves them time and effort. They value convenience and want to avoid the hassle of going to a physical store or spending hours browsing online. Stitch Fix aligns with these customers' values by providing a curated selection of clothing and accessories based on their style preferences. The service also offers the option to try on items at home, allowing customers to see how the pieces fit into their existing wardrobe. Additionally, the personalized note and styling cards provide guidance on how to wear each item, making it easier for customers to incorporate new pieces into their daily outfits. Overall, Stitch Fix is a great option for fashionistas who want to stay on-trend without sacrificing convenience or personal style.

What customers love about Stitch Fix

Here's what shoppers have to say:
  • The subscription offers interesting and unique clothing items that can help users break out of their basic outfit routine.
  • The quality of the items is good and the pieces work well with each other to help build a wardrobe.
  • The virtual stylists are able to personalize the service to the user's needs and requests.
  • The checkout and return process is easy and convenient.
  • The freestyle function has great prices and shipping options.
  • The shuffle game is a good way to get clothing fitting the user's style.
Cons
  • The clothing selection may become repetitive and appear to be chosen by an algorithm.
  • Some items may not meet the expected quality standards for the price.
  • Personal preferences and notes may not always be taken into account by the system.
  • The prices may be higher compared to other online retailers.
  • There may be difficulty finding pieces that truly stand out and are worth keeping.

Stitch Fix's Shipping Policy

Stitch Fix's Return Policy

The return policy for Stitch Fix allows customers to return items within 3 days of receiving their Fix shipment. A prepaid return label is included with the shipment, which makes returns easy and simple. Customers should place the items they are returning into the prepaid return envelope and drop it off at their local post office. Refunds typically take 14 business days to process, and no items are excluded from being returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
74
/
100
This brand offers products that are on the pricey side.
Target Audience

Fashion-savvy shoppers

Stereotype

Fashionista

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
80
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
74
/
100
This is a placeholder

Stitch Fix on Socials

View this profile on Instagram

Stitch Fix (@Stitch Fix) • Instagram photos and videos

Brands Like Stitch Fix

Looking for brands similar to Stitch Fix

We've got you covered. Check out this list of similar Apparel brands that customers of Stitch Fix love.

Aimé Leon Dore

Aimé Leon Dore is a United States-based lifestyle apparel retailer that sells men's Clothing. Aimé Leon Dore focuses on simple yet powerful design to create a unique, timeless aesthetic . Authenticity and longevity are core values for Aimé Leon Dore.

Vuori

Vuori is a premium performance apparel brand inspired by the active coastal California lifestyle. The brand breaks down traditional boundaries in activewear and offers a new perspective on performance apparel, integrating fitness, surf, sport, and art. The brand is guided by its values and the coastal California lifestyle, and takes a fivefold approach to sustainability, focusing on materials, waste reduction, carbon footprint offsetting, social responsibility, and community leadership.

Tiger Mist

Tiger Mist is an Australian brand that has evolved from a local retail store into a global online fashion powerhouse. The brand has a cult social media following and is now a staple in major retailers worldwide. Tiger Mist draws inspiration from pop culture icons and viral street styles, continually striving to empower women through a versatile wardrobe that caters to diverse personal styles.

Summersalt

Summersalt is a United States-based comfortable apparel retailer that sells women's Clothing. Summersalt offers comfortable clothing for women on the move. Summersalt will keep you in style for your travel, from the airport to the destination.

Something Navy

Something Navy is a fashion and media brand founded by Arielle Charnas in 2009. The brand is known for its Something Navy collection, which is designed for the everyday icon and features elevated wardrobe staples and not-so-basic essentials. Something Navy's editorial content is filled with inspiring and engaging lifestyle stories covering a wide range of topics, including personal essays, beauty and skincare tips, travel inspiration, and fashion advice.

SKIMS

SKIMS is a United States-based modern apparel retailer that sells women's Clothing. SKIMS is the modern solution to shape enhancing undergarments. By prioritizing comfort and fit, SKIMS makes high quality shapewear that enhances, lifts, and tones.

Rebag

Rebag is a luxury fashion and accessories resale company with a tech-driven approach to the primary and secondary markets. Their e-commerce platform makes it easy for our customers to buy and sell their luxury items in a trusted, reliable environment. If you’re thinking of buying or selling, Rebag is the place to do it. At Rebag you can shop, sell and trade the world's most sought-after luxury items including handbags, fine jewelry, watches, and small leather goods.

Princess Polly

Princess Polly is a prominent global fashion hub offering up-to-the-minute fashionable outfits inspired by celebrities, Instagram, and TikTok. With daily style updates, fast free delivery, and easy returns, it provides quick access to the desires of fashion-forward consumers.

PANGAIA

PANGAIA is a United Kingdom-based ecofriendly apparel retailer that sells men's and women's Clothing. PANGAIA's products are made with innovative technology and bio-engerieered materials to ensure sustainability. Their comfortable clothing is designed for living in, worn in any situation or basic need.

Palm Angels

Palm Angels is a fashion brand founded by Francesco Ragazzi, an art director trained in fashion communication and a photographer from Milan, Italy. The brand was originally inspired by LA's skater culture and began as a photographic documentation of this subculture. This documentation was later turned into a book, published by Rizzoli in 2014, and eventually evolved into a clothing line in 2015. Palm Angels is known for its Italian take on American culture and subcultures, combining a appreciation for sartorial codes and a love of fabric with a tendency to use clothing as a means of expressing identity and cultural significance.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.