Rimowa

Rimowa has been redefining travel since 1898 with their iconic groove design paying homage to the world's first all-metal aircraft. Known for superior stability and expert travel solutions, Rimowa is the go-to brand for discerning travelers.

Category
Apparel
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Rimowa

Rimowa has been redefining travel since 1898 when the Koffermanufaktur was founded in Cologne by a small family. The brand started with crafting cases in hardwearing wood, and over the years, Rimowa has evolved to offer a wide range of travel solutions. Rimowa is known for its iconic groove design, which pays homage to the world's first all-metal aircraft, and the brand's founder's son, Richard Morszeck, created the first aluminum trunk in 1937. Rimowa's Tropicana design was developed in 1976 to protect sensitive equipment from tropical humidity and arctic cold. With a focus on lightweight construction, superior stability, and expert travel solutions, Rimowa is the go-to brand for any discerning traveler.

Who Shops At Name

Rimowa customers are discerning travelers who value innovative and well-crafted luggage solutions. They appreciate the brand's iconic designs, lightweight construction, and superior stability, as well as the rich history behind the brand. Rimowa's clientele likely consists of people who want to invest in durable, stylish, and functional travel gear that will last for years to come.

What customers love about Rimowa

Here's what shoppers have to say:
  • Rimowa luggage is lightweight and appealing to look at. It stores easily anywhere.
  • The service was courteous, helpful, and informative.
  • Satisfaction guaranteed with the Rimowa experience, and recommend the product to everyone looking for above the top luggage.
  • Quick free delivery, handled with utmost care. Exemplary products.
  • The Green Cabin Case is exquisite, and the registration process was uncomplicated and efficient. Quality is elevated.
  • Ordering is easy, delivery is prompt, and the product is spectacular.
Cons
  • Durability issues have been reported with Rimowa luggage, including problems with the wheels and damage during transit.
  • The design of some Rimowa luggage models has been criticized for being flawed, leading to issues with the wheels and other components.
  • Customers have reported poor experiences with Rimowa's customer service, which may make it difficult to resolve any issues that arise with their products.

Rimowa's Shipping Policy

Rimowa offers free UPS Ground shipping for all orders over $300 within the US, including Alaska and Hawaii. Customers can also choose UPS Next Day Air for a flat fee of $35. Orders are expected to arrive within 3-5 business days for UPS Ground and 1-2 business days for UPS Express, but there may be delays of up to 5-7 business days due to high demand. A signature is required for orders over $300. Rimowa does not ship to P.O boxes or APO/FPO/DPO boxes. Currently, the brand ships to various countries, which can be found by selecting the ship to country.

Rimowa's Return Policy

Rimowa has a 30-day return policy for all products purchased from their online shop or physical stores. The merchandise must be complete, unused, and undamaged to receive a full reimbursement. Customers must return the merchandise to the same country it was delivered to. To make returns easier, customers should keep the original box and packaging.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
67
/
100
This brand offers products that are on the pricey side.
Target Audience

Discerning travelers

Stereotype

Jetsetter

Pricing Rating
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Sustainability Score
50
/
100
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Quality Score
80
/
100
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DTCetc Score
67
/
100
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Rimowa on Socials

View this profile on Instagram

Rimowa (@Rimowa) • Instagram photos and videos

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