DTCetc score
Rimowa67/100
Away75/100
The DTCetc Face-Off Apparel · Travel Updated July 2026
Rimowa vs Away
Rimowa and Away are both top contenders in the travel luggage industry, offering stylish and durable suitcases for discerning travelers. Rimowa, with its rich history dating back to 1898, is known for its iconic groove design and lightweight construction. On the other hand, Away, founded in 2015, offers innovative features like a built-in phone charger and a lifetime guarantee. Both brands prioritize quality and durability, making them ideal choices for frequent travelers who want luggage that can withstand the test of time.
Typical prices
Rimowa—
Away$104–$220
Pricing tier
Rimowa$$$$
Away$$$$
The verdict
Which should you pick?
The bottom lineAway edges out Rimowa with a higher editorial score (75 vs. 67), better sustainability rating (75 vs. 50), and a significantly more generous 100-day return window versus Rimowa's 30 days—making it the safer choice for travelers uncertain about fit. Rimowa justifies its premium positioning with acclaimed quality (80 vs. 90) and iconic design heritage, plus faster shipping options (Next Day Air available), appealing to luxury-focused jetsetters willing to pay more for brand prestige. For budget-conscious frequent travelers, Away's $104–$220 price range and extended trial period offer better value; for design-first buyers, Rimowa's lightweight, distinctive aesthetic and courteous service justify the investment.
Key differences at a glance
- Away scores 75/100 editorially vs. Rimowa's 67/100, with Away notably stronger on sustainability (75 vs. 50).
- Away's 100-day return policy dwarfs Rimowa's 30-day window, giving travelers far more time to test luggage.
- Rimowa offers paid expedited shipping (UPS Next Day Air, $35 flat fee); Away's fastest free option is 1–7 business days.
- Away's typical prices ($104–$220) sit lower than Rimowa's premium positioning tier (75/100 pricing tier vs. Rimowa's 70/100).
- Rimowa emphasizes iconic grooved design and 125+ years of heritage; Away focuses on functional carry-on design and seasonal collaborations.
- Rimowa requires signatures on orders over $300; Away does not mention signature requirements.
- Away operates physical retail stores in major US cities and London for in-person shopping; Rimowa's retail presence is not detailed in the sheet.
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Shop the face-off
Most-loved pieces, side by side
Away's most-loved
Away typical prices$104–$220
At a Glance
| Comparison Between |  |  |
|---|---|---|
| Category | Apparel | Travel |
| Speciality | Bags & Briefcases, Travel Gear | Luggage, Travel Gear |
| DTCetc Score | 67/100 | 75/100 |
| Typical price range | — | $104–$220 |
| Free shipping | Free over $300 | Free |
| Return window | 30 days | 100 days |
| Stereotype | Jetsetter | Jetsetter |
| Pricing Rating | $$$$$
This brand is moderately priced
| $$$$$
This brand is premium priced
|
| Sustainability Score | 50/100
This brand scores fair in sustainability
| 75/100
This brand scores good in sustainability
|
| Quality Score | 80/100
This brand scores excellent for product quality
| 90/100
This brand scores excellent for product quality
|
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Who shops at Rimowa Vs. Away
Who shops at Rimowa
Rimowa customers are discerning travelers who value innovative and well-crafted luggage solutions. They appreciate the brand's iconic designs, lightweight construction, and superior stability, as well as the rich history behind the brand. Rimowa's clientele likely consists of people who want to invest in durable, stylish, and functional travel gear that will last for years to come.
Who shops at Away
Built for modern travelers seeking functional luggage and travel gear.
Rimowa Vs. Away The Pros
Rimowa's Pros
- Rimowa luggage is lightweight and appealing to look at. It stores easily anywhere.
- The service was courteous, helpful, and informative.
- Satisfaction guaranteed with the Rimowa experience, and recommend the product to everyone looking for above the top luggage.
- Quick free delivery, handled with utmost care. Exemplary products.
- The Green Cabin Case is exquisite, and the registration process was uncomplicated and efficient. Quality is elevated.
- Ordering is easy, delivery is prompt, and the product is spectacular.
Away's Pros
- Offers carry-on luggage designed for frequent travel
- Provides packing organization solutions like packing cube sets
- Operates physical retail stores in multiple locations for in-person shopping
- Features seasonal collections and collaborative designs
Rimowa's shipping policy Vs. Away's Shipping Policy
Rimowa's shipping policy
Rimowa offers free UPS Ground shipping for all orders over $300 within the US, including Alaska and Hawaii. Customers can also choose UPS Next Day Air for a flat fee of $35. Orders are expected to arrive within 3-5 business days for UPS Ground and 1-2 business days for UPS Express, but there may be delays of up to 5-7 business days due to high demand. A signature is required for orders over $300. Rimowa does not ship to P.O boxes or APO/FPO/DPO boxes. Currently, the brand ships to various countries, which can be found by selecting the ship to country.
Away's shipping policy
Away ships to Canada, the US, and the UK, with plans to expand worldwide. In the US and Canada, Away offers free shipping, with the exception of P.O. boxes. Shipping costs range between $15-$50 depending on the method and what is purchased. Orders ship from Away's warehouse in 1 business day, and free shipping arrives within 1-7 business days, depending on location. Personalized items take longer for delivery. Items are not shipped on weekends or national holidays. For customers outside of the US, Canada, and the UK, they can tweet @away or send an email to [email protected] to let Away know they would like their country on their radar.
Rimowa's return policy vs Away's Return Policy
Rimowa's return policy
Rimowa has a 30-day return policy for all products purchased from their online shop or physical stores. The merchandise must be complete, unused, and undamaged to receive a full reimbursement. Customers must return the merchandise to the same country it was delivered to. To make returns easier, customers should keep the original box and packaging.
Away's return policy
Away offers a 100-day return policy for products that do not meet customer needs. Customers should fill out the online form to begin the return process. Shipping fees for returns from Canada are not covered by Away. Personalized items, however, cannot be returned or exchanged and the 100-day trial does not apply. Exchange items are subject to the remainder of the 100-day period. To make a return, customers should fill out the form on the returns page and the Away team will provide the next steps. Shipping fees are non-refundable and the company does not provide a timeline for processing returns.
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