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Ridge
Ridge creates minimalist and durable everyday carry items using high-quality materials like aluminum, titanium, and 24 karat gold. Their flagship product, The Ridge Wallet, has earned them a loyal following with over 2 million wallets sold.
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DTCetc’s Take
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Ridge is a company founded in 2013 by Daniel Kane and Paul Kane that specializes in creating minimalist and durable everyday carry items, with a focus on their flagship product, The Ridge Wallet. The Ridge takes a material-first approach to design, using high-quality materials such as aluminum, titanium, carbon fiber, and 24 karat gold to create products that are both functional and stylish. Their innovative design philosophy has earned them a loyal following, with over 2 million wallets sold since their launch. Whether you're looking for a new wallet, phone case, or other everyday carry item, Ridge has you covered with their dependable and comfortable products.
Ridge customers are individuals who appreciate minimalist and durable everyday carry items. They value high-quality materials and functional, stylish designs that prioritize utility and comfort. Ridge's clientele likely consists of people who want a sleek, efficient, and reliable wallet or everyday carry item that fits seamlessly into their daily lives.
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Here's what shoppers have to say:
- The wallet is loved for its concept, functionality, and design.
- Customers are satisfied with their purchases and plan to order more.
- The wallet is easy to use and helps eliminate clutter.
- The key holder is appreciated.
Cons
- The product is difficult to assemble and lacks quality.
- The included elastic wallet is of poor quality.
- The product may be confusing to use for some recipients.
- Customer service may not be reliable in resolving issues with lost packages.
Ridge offers free worldwide shipping on all orders over $34. Orders are typically processed for shipment in 1-2 business days, excluding holidays. Even express orders follow the same timeline. Customers will receive an automated shipping notification with tracking information once their order has been processed. However, if the tracking email is not received within 3 business days, customers should check their Spam or Promotions folders. Shipping services may vary depending on carrier reliability and extreme delays caused by weather or overall package volume. For international orders, customers should be aware of additional local taxes, customs, and duties fees. Orders shipping to military addresses will be treated as domestic orders but may be treated as international orders when returning. Unfortunately, express services are not available for APO/FPO/DPO addresses at this time.
Ridge offers a 99-day return policy for their wallets. Customers who are not completely satisfied with their purchase can return their order for a refund or exchange. The company provides a digital prepaid USPS label that needs to be printed to facilitate the return process. Ridge offers free domestic returns and exchanges.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
50
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
71
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100
This brand offers products that are on the pricey side.
Target Audience
Minimalist, durable, stylish
Stereotype
Minimalist
Pricing Rating
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Sustainability Score
50
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100
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Quality Score
85
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100
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DTCetc Score
71
/
100
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