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Dame
Dame is a sex-positive brand that aims to close the Pleasure Gap with their doctor-approved, body-safe products. With a commitment to education and breaking taboos, Dame is changing the way we think about sexual wellness.
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DTCetc’s Take
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Dame is a sexual wellness brand founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman. Dame is dedicated to ending the Pleasure Gap by providing shame-free sexual pleasure and wellbeing. Their doctor-approved products are made with 100% body-safe materials and backed by a 3-year warranty. Dame also conducts people-centered research with their community of 10k+ real humans through Dame Labs. In addition to their products, Dame offers supportive resources and spaces like workshops and content. With their commitment to changing the way sexual wellness and pleasure is understood and experienced, Dame is creating a world where wellness is a pleasure.
Dame's target audience includes individuals who prioritize sexual wellness and pleasure. These customers appreciate the brand's commitment to breaking taboos, promoting body-safe materials, and providing educational resources.
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Here's what shoppers have to say:
- The products are well made and made from body-safe materials.
- They have a range of products that is steadily growing.
- The products have long battery life and are waterproof.
- The brand has a strong brand identity and their products are well designed.
- The products come in beautiful packaging.
- The Arousal Serum is amazing and helps with getting into the mood.
- The vibrators are easy to use with helpful video guides on the website.
- The brand promotes sexual health that is not victim of the male gaze.
- The products are worth the money for the quality they provide.
Cons
- The products can be difficult to use and may not stay in place.
- The brand's charging system is not convenient and may require multiple chargers.
- The prices of the products are higher than average.
- The toys may not cater to all genders, leaving some individuals with limited options.
- Although the brand claims to be gender-neutral, it would be beneficial to have more gender-neutral toy options available.
Dame's shipping policy states that orders are usually processed by 8:00 PM EST Sunday through Thursday. However, depending on rare factors like high order volume, inventory restocking, or warehouse closures, fulfillment may take up to seven days after the order is received. All products in an order will ship together, except for Pillo, which ships separately due to its size. If an item is temporarily out of stock, it will hold up the entire order until it becomes available. The brand does not offer split-shipping to reduce environmental impact and avoid lost or delayed shipments.
Dame Products allows customers to return purchases made directly from their website within 60 days of receipt for a refund in the form of a website credit, which never expires. The credit is for the price of the product only and does not include the cost of shipping. If a gift card was used for the purchase, the refund will be issued in the form of a gift card.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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This brand offers products that are on the pricey side.
Sustainability Score
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100
This brand offers products that are on the pricey side.
Quality Score
85
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100
This brand offers products that are on the pricey side.
DTCetc Score
80
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100
This brand offers products that are on the pricey side.
Target Audience
Sex-positive, wellness-focused, curious
Stereotype
Sex-positive
Pricing Rating
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Sustainability Score
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Quality Score
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DTCetc Score
80
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100
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