DTCetc
ComparisonsAboutSubmit Search
Apparel — Budget-conscious

Cupshe

Cupshe is a Asia-based modern apparel retailer that sells women's Clothing. Cupshe offers vibrant swimwear inspired by fearless women around the globe. Cupshe provides quality and stylish pieces at an affordable price.

Cupshe
DTCetc Score
50
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Cupshe is a beachwear brand founded in 2015 by a team of passionate individuals who wanted to create quality, stylish, and affordable swimwear for women all over the world. From swimsuits to cover ups, Cupshe offers a wide range of pieces that are crafted with love using patterns, textures, and quality fabrics that get you from beach to brunch effortlessly. Cupshe believes that every woman should have access to quality swimwear without the high price tag, and they design with different body shapes and sizes in mind. With timeless one pieces, lush floral prints, or cheerful bright bikinis, there’s something that’ll make every woman feel beautiful, inside and out.

Who shops at Cupshe

Cupshe would be useful to women who are looking for stylish and affordable beachwear. These customers are likely to prioritize comfort and confidence in their clothing choices. They may also value quality fabrics and unique patterns and textures. Cupshe aligns with these customers' values by offering a range of beachwear options that are both fashionable and comfortable, while also being affordable. Cupshe's commitment to empowering women to look and feel their best also resonates with these customers.

Cupshe
100%
Direct-to-consumer
Apparel
Category
03

The DTCetc bottomline

50
/100
Overall score
Quality60
Sustainability50
Value for money40
Category
Apparel
Style
Budget-conscious
Website
cupshe.com ↗
04

What customers say

Customers love
  • Quick delivery and good quality items
  • Easy returns process and helpful customer service
  • Favorable return policy with generous coupon incentives
  • Great selection of swimsuits, cover-ups, and vacation dresses
  • Good sizing options and fit for a larger bust
3
Products tracked by our nightly sync
1
Head-to-head face-offs published
05

Popular products

Shop the range ↗

Cupshe shipping policy

Cupshe's shipping policy includes a few important details to keep in mind when placing an order. The brand is unable to deliver to PO Boxes via express shipping, so customers should ensure they provide a physical address to avoid any issues with their shipment. Shipping fees are determined by the order value after any discounts have been applied. Customs taxes vary by country and will be charged according to local policies. Rural or remote regions may require an additional 1-2 days for delivery. If an order has already been shipped, redirecting it may not be possible. Shipping times listed on the chart are calculated in business days and do not include weekends.

Cupshe return policy

30-day return window

Cupshe accepts returns within 30 days of delivery for unworn, unwashed items in their original condition with tags and hygiene liners attached. Swimwear must have the hygiene liner still attached for sanitary reasons. Beach blankets, swimming rings, sunglasses, jewelry, and hair accessories are not eligible for returns or exchanges unless there is a quality issue. Gift cards and items marked as final sale or special sale are also not eligible for returns or exchanges. 3 piece sets cannot be refunded or exchanged individually. Customers must pack their return item(s) properly and use the provided USPS return label, which is valid for 21 days after approval from the Customer Care Team.

07

Brands like Cupshe