Barcode

Barcode is the ultimate plant-based performance drink for health-conscious individuals. With added vitamins and adaptogens, it helps you hit the four pillars of wellness while being under 30 calories and free from added sugar.

Category
CPG
Specialty
Socials
63
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic
Gluten Free

DTCetc’s Take

About Barcode

Barcode is a plant-based performance drink founded by Mubarak Malik, also known as "Bar", a former Director of Performance for the New York Knicks and Lakers. With a background in sports science and nutrition, Bar developed Barcode to provide a healthier alternative to popular sports drinks. Barcode is the first plant-based performance drink on the market with added benefits and ingredients like Vitamin D, B6, B12, magnesium and adaptogens. The key functional ingredients in Barcode - adaptogens - help your body's systems "adapt" to stress, so you can hit our four pillars of wellness: immunity, mood, endurance, and recovery. Barcode is an all-natural premium hydration beverage that is under 30 calories and free from added sugar. It is perfect for people who are powered by their code, striving for a life of authenticity, alignment, and achievement.

Who Shops At Name

Barcode is a plant-based performance drink designed for health-conscious individuals who seek a healthier alternative to traditional sports drinks. The beverage is aimed at elite athletes, fitness enthusiasts, and those who prioritize a healthy lifestyle. Customers are likely to look for drinks that are low in calories, free from added sugars, and made with all-natural ingredients. Barcode aligns with these values by providing a premium hydration beverage that is under 30 calories and contains 12 essential vitamins and nutrients, including functional mushrooms. The fact that it is plant-based may also appeal to customers who prioritize a sustainable and ethical lifestyle.

What customers love about Barcode

Here's what shoppers have to say:
  • Customers find Barcode's product very tasty and prefer it over other sports drinks.
  • Customers appreciate the functional ingredients and hydration benefits.
  • The branding is genius and the drink tastes amazing, even compared to other adaptogen-powered drinks.
  • Customers love the watermelon flavor, which tastes like a jolly rancher without all the unnecessary sugar.
  • Customers recommend Barcode, especially after a workout.
Cons
  • The taste of Barcode drinks is generally unpleasant
  • Some flavors may not be as strong as expected
  • The quality of the drinks is questionable
  • Barcode may not be the best option for those looking for a refreshing and hydrating drink

Barcode's Shipping Policy

Barcode offers free domestic shipping on all orders.

Barcode's Return Policy

Barcode has a 30-day return policy. To be eligible for a return, the item must be in the same condition as received, with tags and in its original packaging. Damaged, defective, or incorrect items should be reported immediately. Perishable goods, custom products, personal care goods, hazardous materials, flammable liquids, or gases cannot be returned. Sale items and gift cards are also non-returnable. Once the return is received and inspected, the customer will be notified of approval and refunded on their original payment method.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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70
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
63
/
100
This brand offers products that are on the pricey side.
DTCetc Score
73
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious athletes

Stereotype

Health-conscious

Pricing Rating
$
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Sustainability Score
80
/
100
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Quality Score
63
/
100
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DTCetc Score
73
/
100
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Barcode on Socials

View this profile on Instagram

Barcode (@Barcode) • Instagram photos and videos

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