DTCetc
ComparisonsAboutSubmit Search
CPG — Health-conscious

Barcode

Barcode is the ultimate plant-based performance drink for health-conscious individuals. With added vitamins and adaptogens, it helps you hit the four pillars of wellness while being under 30 calories and free from added sugar.

Barcode
DTCetc Score
73
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Barcode is a plant-based performance drink developed by Mubarak Malik, a former New York Knicks and Lakers Director of Performance. The drink contains added Vitamin D, B6, B12, magnesium, and adaptogens as a healthier alternative to traditional sports drinks.

Who shops at Barcode

For athletes and fitness-focused consumers seeking plant-based performance beverages.

Barcode
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

73
/100
Overall score
Quality63
Sustainability80
Value for money70
Category
CPG
Style
Health-conscious
04

What customers say

Customers love
  • Plant-based formula
  • Contains Vitamin D, B6, B12, magnesium, and adaptogens
  • Developed by sports performance professional with experience working with professional athletes
  • First plant-based performance drink on the market
05

Popular products

Shop the range ↗

Barcode shipping policy

Free shipping

Barcode offers free domestic shipping on all orders.

Barcode return policy

30-day return window

30-day return policy allowing returns within 30 days of receipt if items are unused, unworn, with tags, in original packaging, and proof of purchase is provided. Return shipping labels are provided once a return is accepted.

06

Brands like Barcode