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CPG — Sophisticate

Rocky’s Matcha

Rocky’s Matcha is the perfect destination for tea connoisseurs seeking a sophisticated and sustainable matcha experience. With a global perspective and eco-friendly values, Rocky’s Matcha offers a wide selection of traditional and innovative matcha products to satisfy any palate.

www.rockysmatcha.com ↗ ★★★★★ 4.9 via Okendo
Rocky’s Matcha
DTCetc Score
91
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Rocky's Matcha was founded by Rocky Xu in 2022 and operates as a traveling tea house that has popped up in Los Angeles, Miami, and Tokyo. The brand aims to make quality matcha available to customers everywhere.

Who shops at Rocky’s Matcha

Rocky's Matcha is for people who want to purchase matcha products.

Rocky’s Matcha
100%
Direct-to-consumer
CPG
Category
03

The DTCetc bottomline

91
/100
Overall score
Quality85
Sustainability90
Value for money80
Category
CPG
Style
Sophisticate
04

What customers say

4.9 Summarized from verified reviews via Okendo

"it's so creamy and does well in a latte"

Rocky's Matcha is highly praised for its quality, creamy texture, and nutty flavor profile, though some customers note the packaging appears undersized for the price.

Customers love
Creamy, smooth, and well-balanced flavor with nutty/umami notes
High quality matcha that froths well and works great in lattes
Convenient single-serve packets and subscription options for travelers
Things to consider
Tin packaging is misleading—appears only half full despite premium pricing
Similar quality matcha available at lower prices on competitors like Amazon
05

Popular products

Shop the range ↗

Rocky’s Matcha shipping policy

Free shipping over $85

Orders are processed M-F and shipped within 1-3 business days, or 2-4 additional business days during high-volume periods. Rocky's Matcha ships domestically via DHL E-Commerce, USPS, and UPS, with free shipping on orders over $85.

Rocky’s Matcha return policy

7-day return window

Returns are accepted within 7 days of delivery for unused and unopened products only. Customers pay return shipping unless the product arrived damaged or incorrect; refunds are processed within 10 business days of approval.

06

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