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Alder
Alder, the Toronto-based outdoor apparel brand, offers inclusive sizing, community-informed design, and sustainable production. Their playful branding stands out from traditional athletic brands, prioritizing inclusivity, diversity, and sustainability.
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DTCetc’s Take
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Alder is an outdoor recreation apparel brand founded in Toronto, Canada in partnership with National Geographic Explorer Mikayla Wujec and fashion marketing leader Naomi Blackman. Alder offers a unique approach to outdoor apparel, focusing on inclusive sizing, community-informed design, and sustainable and ethical production. Their playful brand stands out from traditional performance-driven athletic brands dominating the outdoor space. Alder believes in the power of outdoor recreation to bring happiness and aims to lead the industry in inclusivity, diversity, and sustainability.
Alder would be great for customers who want to support brands that prioritize ethical production and are committed to reducing their environmental impact. Additionally, these customers seek out brands that are inclusive and offer a range of sizes to accommodate all body types. Alder's focus on community-informed design and playful branding sets it apart from other outdoor brands that prioritize performance over fun. Overall, customers who prioritize sustainability, inclusivity, and community-driven design would love Alder to be an addition to their outdoor apparel collection.
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Here's what shoppers have to say:
- Comfortable and carefree clothing
- Focus on sustainability and size-inclusivity
- Praised quality of materials used
Cons
- No negative reviews found
The brand ships only to the U.S and Canada at the moment, but plans to expand internationally as it grows. Orders take 1-2 business days to process before shipping, and changes to orders cannot be made after they have been confirmed. Shipping costs are non-refundable, and the brand will not cover any duties, customs, or additional fees associated with purchasing, returning or exchanging garments.
Alder offers a hassle-free return policy for their customers. Items can be returned within 45 days of purchase and exchanged within 60 days of purchase. The company provides a pre-paid return label to cover the cost of the return or exchange. To be eligible for a return or exchange, items must be unworn, unwashed, undamaged, and unaltered with all original packaging, including tags and dust bags. Accessories such as hats, water bottles, totes, and notebooks are final sale, as well as items purchased at the ReCrate Market or through the Take a Hike sales. If a customer purchased Alder garments from a retailer other than alderapparel.com, they must contact that retailer for return and exchange instructions. Shipping costs are non-refundable, and the company will not cover any duties or customs associated with returning or exchanging a garment. If a customer has any questions or trouble using the returns site, they can reach out to hello@alderapparel.com for assistance.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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85
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
83
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100
This brand offers products that are on the pricey side.
DTCetc Score
81
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100
This brand offers products that are on the pricey side.
Target Audience
Sustainable, inclusive, community-driven
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
85
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Quality Score
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100
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DTCetc Score
81
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100
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