Tuft and Paw is an online pet furniture brand founded in 2016 by Jackson Cunningham. The company is based in Vancouver, British Columbia, and handcrafts unique and stylish stands, ladders, and scratch posts that blend into modern households. Tuft and Paw is known as the "West Elm" of cat furniture and has been featured in publications such as Vogue, Forbes, and The Washington Post. The brand emphasizes its commitment to animal welfare by donating a portion of each sale to support no-kill cat shelters. They also have a blog and a community forum dedicated to cat-related topics and advice.