The full DTCetc index — every direct-to-consumer brand we track, scored, summarized and ready to compare.
Indulge in the ultimate luxury sunscreen experience with Vacation®. Their CleanClassic™ formulation process combines modern skincare science with a sensorial journey to paradise. The signature scent captures cherished summer memories, while honorary employees receive exclusive perks.
VANITY PLANET - Thousands of beauty care products for your skin, hair and well-being at the best prices. Spend less on the brand you love with Vanity Planet!
Velour Lashes is a Toronto-based beauty brand founded in 2011 by Mabel Lee. It is known for its cruelty-free and vegan lashes, which have been featured on celebrities such as Beyoncé and Megan Markle. Its signature product is made from 100% vegan and cruelty-free materials, offering hypoallergenic, natural-looking, and long-lasting lashes.
Verelle is a haircare brand for curls, created to bring out the best in your unique texture. Their clean formulas are free of harsh chemicals, and tailored to different curl types. Founded by women and minority leaders, Verelle is cruelty free, vegan, and has great customer reviews. Shop 3-step kits and all-in-one stylers with free shipping.
Versed is a budget-friendly skincare brand that offers proven ingredients at skin-changing levels and sustainable packaging. With a commitment to transparency and community involvement, Versed is perfect for conscious customers looking for purposeful production.
Violette FR is a French-inspired beauty collection created by self-made makeup artist and social media star Violette Serrat. Offering vegan, cruelty-free products made with clean ingredients, Violette FR is known for chic, simple beauty looks featured in Vogue, InStyle, Glamour, and Elle. Sustainable packaging and international shipping are available.
Vyrao is the ultimate wellbeing brand for those seeking energetic healing and positive emotions. With master perfumery and carefully chosen ingredients, their fragrances promote joy and good feelings. Founded by Yasmin Sewell, Vyrao is the perfect choice for customers who prioritize self-care and mindfulness.
War Paint offers high-quality makeup products designed specifically for men, made with premium ingredients and cruelty-free. Their mission is to empower men to feel confident and their Look Good Feel Better program helps cancer patients.
Introducing War Paint For Men, a high-quality makeup brand designed specifically for men's needs. With sleek packaging and a commitment to inclusivity, they empower men to feel confident in their own skin.
We are wild is a UK-based sustainable personal care brand that offers high-performing natural products. Their reusable deodorant applicator and bamboo pulp refills are eco-friendly and convenient. Plus, they're certified vegan and cruelty-free, and have planted over 300,000 trees to be carbon negative.
Discover Wildist: Live Closer, a brand that cares about the small details. With top-quality toothpastes and deodorants made with ethically sourced natural ingredients, Wildist is committed to transparency and sustainability. Feel good about the products you use and the impact you have on the planet.
Wildling Beauty is a female-led skincare company founded in 2018 in Los Angeles, California. Drawing from traditional Chinese medicine, they offer holistic products and facial tools such as gua shas and jade rollers, sourced from local farms with a focus on sustainability. They have been featured in US Weekly, WhoWhatWear, and Harper’s Bazaar.
Wiley Body is a plant-based skincare brand that champions inclusivity, transparency, and simplicity. Their multipurpose products are formulated with clean, gentle ingredients, making them perfect for all skin types.
Youth to the People is a vegan, cruelty-free skincare brand founded by cousins Joe Cloyes and Greg Gonzales in 2015. They strive to make the world a better place through social justice and sustainability-led initiatives, such as donating over $1 million dollars by 2024 and using glass containers instead of plastic. Their products are powered by plant-based ingredients sourced from local suppliers in California and are free of EU-restricted ingredients.
ZitSticka is a skincare brand founded in 2016 by Danny Kaplan and Robbie Miller, specializing in acne and pimple-related products made with clean, high-quality ingredients. Their range of dermatologist-approved products includes patches, supplements, and exfoliation face masks.