Purple Carrot

Purple Carrot is a plant-based meal delivery service founded by Andy Levitt in 2014, offering vegan and vegetarian recipe kits with rotating breakfast, lunch, dinner, and snack options, delivered right to your door with detailed instructions on how to prepare them. The company promotes plant-based alternatives and healthier options, and has earned mentions in various media outlets for its convenient approach to vegan and vegetarian lifestyles.

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CPG
Specialty
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Purple Carrot

Purple Carrot is a plant-based meal delivery service founded by Andy Levitt in 2014. The company specializes in vegan and vegetarian recipe kits and offers a rotating menu of breakfast, lunch, dinner, and snack options. Customers can choose to skip weeks, and all meals are delivered right to their door with detailed instructions on how to prepare them, the nutrition content, and the time required. The company promotes plant-based alternatives and healthier options, and customers attest to the delicious meals. The company has earned mentions in various media outlets for its ability to make vegan and vegetarian lifestyles more convenient.

Who Shops At Name

Customers who follow a vegan or vegetarian lifestyle would find Purple Carrot useful. These customers are typically health-conscious and prioritize plant-based alternatives in their diet. They look for meal options that are not only delicious but also nutritious and aligned with their values. Purple Carrot offers a rotating menu of vegan and vegetarian recipe kits that cater to these customers' dietary needs and preferences. The company's emphasis on plant-based alternatives and healthier options aligns with the values of these customers, who are looking for convenient and delicious ways to maintain their lifestyle. Purple Carrot's detailed instructions on how to prepare the meals, along with the nutrition content and required time, make it easy for customers to plan their meals and stay on track with their dietary goals. Overall, Purple Carrot is an excellent option for customers who prioritize plant-based alternatives and convenience in their meal planning.

What customers love about Purple Carrot

Here's what shoppers have to say:
  • Purple Carrot is the only vegan meal delivery service that is constantly sending fun stuff.
  • The high-quality vegetarian meals require minimal prep and are a great way to introduce more vegetarian options into your life.
  • The variety of meals provide a delicious and fun change of pace for vegetarians who often eat the same meals on repeat.
  • The recipes are easy to follow and take 20-40 minutes to make, and are suitable for kids too.
  • A pharmacist colleague of the reviewer conducted a study comparing Purple Carrot and a standard American diet meal kit delivery service, and found that over 4 weeks, participants lost weight and reduced their cholesterol.
Cons
  • The subscription model may not be suitable for those who do not follow a vegetarian diet.
  • Some customers have reported difficulty following the recipes, but the end result is still tasty.

Purple Carrot's Shipping Policy

Purple Carrot offers free shipping to customers within the United States. The company has distribution centers located in Chicago, Las Vegas, and New Jersey, and customers can expect to receive their weekly meal delivery sometime between Monday and Wednesday. The delivery includes an insulated box that holds all of the meals for the week, as well as a recipe booklet.Unfortunately, Purple Carrot does not currently ship internationally. If you're not sure if Purple Carrot ships to your location, you can contact a Carrot Coach on their website for assistance.

Purple Carrot's Return Policy

Purple Carrot has a seven-day return policy. Customers who are unhappy, unsatisfied, or concerned about their shipment should contact Purple Carrot within seven days of receiving their order to initiate a return. The company will process the return within a reasonable amount of time. All items are eligible for return, except those which are specially marked as non-returnable.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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70
This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
84
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100
This brand offers products that are on the pricey side.
Target Audience

Vegan, Vegetarian, Health

Stereotype

Vegan

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
84
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100
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Purple Carrot on Socials

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