Mori

Mori offers sustainable, organic, and gender-neutral baby products that prioritize comfort and safety. Their commitment to ethical sourcing and quality fabrics make them a top choice for eco-conscious parents.

Category
Baby
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Organic

DTCetc’s Take

About Mori

Mori, founded in 2015 by Akin Onal and his wife, is a brand that specializes in creating sustainable, organic, and soft baby products. The company's mission is to make parenthood simple by providing natural essentials that are safe and comfortable for babies. Mori's products are made with the highest-quality organic fabrics that are gentle on a baby's delicate skin. The brand's gender-neutral color scheme makes it easy to mix and match outfits, and their no-frills and no-fuss approach means that parents can focus on the important moments with their little ones. Mori's commitment to sustainability and ethical sourcing makes it an ideal choice for parents who want to protect their babies and the planet.

Who Shops At Name

Eco-conscious parents who prioritize organic, sustainable, and gentle products for their babies shop at Mori. Mori's customers appreciate the simplicity and gender-neutral designs that make parenting easier while also protecting the planet.

What customers love about Mori

Here's what shoppers have to say:
  • Cute designs and good quality
  • Responsive and efficient customer service
  • Softest baby clothes that last for years
  • Faultless quality and service
  • Pleasant experience with easy-to-use website and cute products
Cons
  • Shipping and customer service have been inconsistent and disappointing
  • Products are overpriced for their quality and sizing
  • The company's transparency and communication could be improved
  • Some customers have experienced issues with missing items or misleading vouchers

Mori's Shipping Policy

Mori offers free standard US shipping on orders over $100. For orders below $100, the standard shipping fee is $8.95. Orders take up to 48 working hours to dispatch, while personalized products can take up to 5 business days to dispatch. The brand also offers express shipping for $25, which guarantees same-day processing for orders placed before 2pm. Standard shipping time varies depending on the location, while express shipping takes 2 business days for orders placed before 2pm.

Mori's Return Policy

Mori has a 30-day return policy for items in perfect saleable condition with tags attached. Returns costs are calculated by the chosen courier and will be deducted from the refund. The brand can only accept back whole items, and sets or multipacks are considered one and cannot be partially returned. Underwear, face masks, personalized products (unless a manufacturing fault) cannot be returned or exchanged. Once received by the warehouse, returned items are processed within 10-15 working days. Delivery fees are non-refundable. Customers must obtain proof of postage for their return package. If an item was a gift, a gift card will be issued for the value paid.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
86
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious parents

Stereotype

Crunchy

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
80
/
100
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DTCetc Score
86
/
100
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Mori on Socials

View this profile on Instagram

Mori (@Mori) • Instagram photos and videos

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giggle

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