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CPG — Eco-conscious

Misfits Market

Misfits Market is a mission-driven company dedicated to reducing food waste by rescuing imperfect produce from being tossed or composted. Our organic and non-GMO produce is sourced from small farms across America and is up to 40% cheaper than grocery store prices. Sign up for our newsletter and get 25% off your first order!

DTCetc Score
78
out of 100
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The story

Misfits Market is an online grocery delivery service focused on reducing food waste by rescuing and selling high-quality produce that traditional grocery stores reject for cosmetic reasons. The company was founded after the founder observed perfectly good apples being discarded at an orchard due to appearance standards.

Who shops at Misfits Market

For people interested in purchasing organic groceries online with a focus on sustainability.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

78
/100
Overall score
Quality80
Sustainability80
Value for money70
Category
CPG
Style
Eco-conscious
03

What customers say

Customers love
  • Rescues high-quality food that would otherwise be wasted
  • Offers organic grocery options
  • Addresses food waste across the supply chain
  • Provides an alternative to traditional grocery stores' cosmetic standards

Misfits Market shipping policy

Free shipping over $35

Misfits Market currently offers shipping to certain zip codes within certain US states. The standard shipping fee is $5.50 and all orders are shipped Monday to Sunday. Customers will receive a text from a Misfits Market phone number when their order is ready to ship and delivery typically takes 1-2 business days. Customers can track their order through their Misfits Market account or by using the tracking number provided in their shipping confirmation. For purchases over $35, shipping is free.

Misfits Market return policy

5-day return window

Misfits Market does not accept returns due to the nature of their product, and all purchases are final sale and non-refundable. However, if you discover a quality issue with your order, you must submit a request within 5 days of receiving the box. The company will review the request and offer a resolution, though it does not specify how long this process takes. No other items can be returned.

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