Lupii

Lupii is a plant-based protein company that offers minimally processed whole foods for optimal body performance. Their hero ingredient, the Lupini bean, is a complete, whole-food protein packed with essential amino acids, making it a perfect option for healthy humans and a healthy earth. Lupii is committed to eco-friendly practices, making it an ideal choice for those pursuing a healthy and environmentally-conscious lifestyle.

Category
CPG
Specialty
Socials
85
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Lupii

Lupii is a plant-based protein company founded in 2019 by Allie Dempster and Isabelle Steichen. Based on the principle of providing whole plant-based protein made for human beans, Lupii is committed to offering the best natural and minimally processed whole foods for optimal body performance. The company's hero ingredient is the Lupini bean, which is a complete, whole-food protein packed with all nine essential amino acids. Lupii products are not only good for the body but also for the planet, as they are low-impact and sustainable. The Lupini beans require less water than other plant crops and are a more efficient source of protein than animal products, making them a perfect protein option for healthy humans and a healthy earth. Lupii is 100% plant-based, and their animal buds get to run free. With Lupii, customers can enjoy tasty, high-fiber, and clean plant-based protein options that fuel their bodies right.

Who Shops At Name

Lupii shoppers are health-conscious individuals who prioritize plant-based, sustainable protein sources for optimal body performance. They appreciate the Lupini bean's complete protein profile and the brand's commitment to eco-friendly practices, making Lupii an ideal choice for those pursuing a healthy and environmentally-conscious lifestyle.

What customers love about Lupii

Here's what shoppers have to say:
  • The cinnamon raisin and lemon tahini flavors are enjoyable and remind one of a healthy cookie.
  • The bars have a great texture and a clean ingredient list with no processed sugars.
  • The bars are a go-to snack that is nutritional and satiating.
  • The nutritional profile of Lupii's products is exceptional.
  • The bars are a go-to for breakfast or a snack on-the-go.
  • The pasta is a tasty addition and a fan-favorite of infants.
Cons
  • The taste of Lupii bars may not be to everyone's liking
  • The sweet bars may not have the best combination of ingredients
  • Some customers suggest that Lupii should explore savory options with herbs and spices

Lupii's Shipping Policy

Lupii offers free shipping for orders over $50 within the US, excluding US territories. However, due to higher order volume, there may be some shipping delays. Orders are typically shipped the day after they are placed, with orders placed after 2PM on Friday shipping the following Monday. Delivery should take 4-5 business days, but some carriers are experiencing additional delays. At this time, Lupii is only shipping within the US.

Lupii's Return Policy

Lupii's return policy states that customers should contact the company at sales@getlupii.com if there are any issues with their order. The brand values their customers' experience and promises to do their best to resolve any issues within 14 days of receiving the order.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
91
/
100
This brand offers products that are on the pricey side.
Target Audience

Health-conscious, plant-based, sustainable

Stereotype

Health-conscious

Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
85
/
100
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DTCetc Score
91
/
100
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Lupii on Socials

View this profile on Instagram

Lupii (@Lupii) • Instagram photos and videos

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