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Thistle is a plant-based food brand founded in 2013 by a team of individuals with a passion for improving human health and reducing environmental footprints. Thistle's mission is to make nutritious, plant-based foods accessible and convenient for everyone. All of their food is gluten- and dairy-free, organic when possible, and nutritionally designed to help customers feel energized and focused throughout their day. Thistle takes a community approach and partners with local organizations to give back to the communities they work with. They also prioritize sustainable sourcing and take care to reduce their energy, water, and waste footprints across their supply chain. Thistle sources their fruits, vegetables, and nuts from local farms that provide the highest quality ingredients in a sustainable way and that treat their workers with respect.
Thistle patrons are individuals who prioritize plant-based, nutritious food that is accessible and convenient. They value the brand's community approach, sustainable sourcing, and commitment to reducing their environmental footprint.
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Here's what shoppers have to say:
- The Thistle meal deliveries are helping customers maintain a healthy lifestyle with easy-to-warm-up meals that have delicious flavors and a variety of ingredients.
- Thistle provides convenient grab-and-go snacks and lunches for busy customers.
- The meals are fresh, healthy, and nutritionally balanced, with unique food combinations that work well together.
- Thistle has a nutritionist on staff who can help customers set goals and maintain good health.
- Customers appreciate the twice-weekly delivery and the option to return the delivery bags.
Cons
- Delivery can be unreliable and items may be missing.
- Some customers have experienced issues with failed deliveries and lack of communication.
- Quality control may be lacking, as some orders have arrived with missing or incorrect items.
Thistle offers shipping across the entire state of California where local delivery does not apply, and parts of NV, AZ, WA, OR, and ID. The brand's shipping policy only offers shipments on Mondays and/or Thursdays by 8pm, depending on delivery schedule options in the customer's area. There is no shipping fee for any of the plans offered by Thistle. For the Essentials Box, prices start at $84/box, while the Enhanced Box starts at $96/box. The Cold-Pressed Juice Box costs $60/box, and the Lite Bites Box is priced at $76/box. Unfortunately, Thistle cannot accommodate allergies, substitutions, or modifications of any kind for any of the plans offered. Customers will receive an email from the brand's shipping provider, Ontrac, with a tracking number that will allow them to locate their box while it's en route to them. Thistle hopes to expand to new states in the future.
Thistle offers a return policy for dissatisfied customers. If a customer is unhappy with a meal or other product, they must contact Thistle at hello@thistle.co within seven (7) days of receiving the product. Depending on the circumstances, Thistle may replace the product at their expense, provide a full or partial refund of the purchase price, or provide credits for the product that will be automatically applied to future deliveries under the customer's meal subscription.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
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80
This brand offers products that are on the pricey side.
Sustainability Score
85
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100
This brand offers products that are on the pricey side.
Quality Score
80
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100
This brand offers products that are on the pricey side.
DTCetc Score
86
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100
This brand offers products that are on the pricey side.
Target Audience
Health-conscious, eco-friendly, convenience-seekers
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
85
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100
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Quality Score
80
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100
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DTCetc Score
86
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100
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