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CPG — Health-conscious

Joolies

Joolies, a family-owned brand, grows organic medjool dates in California without pesticides, herbicides, or fungicides. Their commitment to sustainability and health-conscious snack options appeals to responsible and nutritious consumers.

DTCetc Score
81
out of 100
01

The story

Joolies sells fresh organic Medjool dates and date-based products including Date Pops (energy bites made from dates and nuts) and Date Rolls (bite-sized products with organic dates). The brand is available in 12,000+ stores nationwide and through direct-to-consumer channels.

Who shops at Joolies

For consumers seeking natural, organic date products as snacks or energy sources.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

81
/100
Overall score
Quality70
Sustainability85
Value for money80
Category
CPG
Style
Health-conscious
Website
joolies.com ↗
03

What customers say

Customers love
  • Fresh organic Medjool dates
  • Available in 12,000+ stores nationwide
  • Free shipping on orders over $35
  • Products made from dates and nuts with no added spikes or crashes

Joolies shipping policy

Free shipping over $35

Orders over $35 qualify for free USPS shipping; orders under $35 incur a $4.95 standard shipping charge anywhere in the US. Most orders arrive within 3-5 business days.

Joolies return policy

30-day return window

Returns are accepted within 30 days of purchase if items are unused, in original condition, and in original packaging. Perishable goods including food cannot be returned.

04

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