Imperfect Foods

Imperfect Foods is a subscription-based produce delivery company that works to eliminate food waste by delivering surplus, discontinued, and imperfect-looking produce straight to customers' doors. Through their Feeding the Change grant program, Imperfect Foods has saved 139 million pounds of food from going to waste. Customers can customize their box with add-ons and enjoy reduced-cost boxes for low-income households.

Category
CPG
Specialty
Socials
90
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
No items found.

DTCetc’s Take

About Imperfect Foods

Imperfect Foods is a subscription-based produce delivery company that was founded in 2015 by Ben Simon and Ben Chesler with the mission to eliminate food waste by bringing unconventional-looking produce straight to customers' doors. The San Francisco-based company partners with over 100 donation organizations and has created a grant program called Feeding the Change, saving 139 million pounds of imperfect food from going to waste. Imperfect Foods boxes include items that are still perfectly edible but that are surplus or discontinued, have a cosmetic imperfection, or are oversized or undersized. Customers have the option to customize their box with add-ons such as the Meat & Fish Pack or Dairy Pack, and can also take advantage of the box return program to recycle produce boxes. Prices for produce boxes range from $16-$27, and there is also a reduced-cost box program for low-income households. Imperfect Foods provides replacements or refunds for damaged items, making it an affordable and convenient way to get fresh and delicious produce.

Who Shops At Name

Customers who are eco-conscious and value sustainability would find Imperfect Foods useful. These customers are looking for ways to reduce their carbon footprint and minimize food waste. They are also interested in supporting companies that prioritize sustainability and social responsibility. Imperfect Foods aligns with these values by rescuing surplus or discontinued produce that would otherwise go to waste and partnering with donation organizations to feed those in need. The company's grant program, Feeding the Change, further demonstrates their commitment to reducing food waste. Additionally, customers can customize their box with add-ons such as the Meat & Fish Pack or Dairy Pack, allowing them to support sustainable and ethical farming practices. The reduced-cost box program for low-income households also shows Imperfect Foods' dedication to making fresh produce accessible to everyone. Overall, Imperfect Foods provides a convenient and affordable way for eco-conscious customers to get fresh and delicious produce while supporting a company that prioritizes sustainability and social responsibility.

What customers love about Imperfect Foods

Here's what shoppers have to say:
  • Imperfect Foods has a great selection of tasty, healthy foods, including seasonal produce, reliable staples, and packaged goods.
  • The produce is fresh and delicious, and the prices are comparable or slightly cheaper than Whole Foods.
  • Customer service is prompt and delivery is seamless.
  • The company helps to eliminate unnecessary food waste and offers a variety of brands and items to try.
  • It is easy to schedule boxes for delivery, and it has saved money overall by eliminating impulse buys.
Cons
  • Produce quality can be inconsistent.
  • The website could use some improvement.
  • Prices may not always be competitive.
  • Inventory can be unpredictable.
  • Excessive packaging is a concern.
  • Delivery times can be unreliable.
  • Some customers have noticed a decline in quality over time.
  • Cross-contamination of fish and other items has been reported.

Imperfect Foods's Shipping Policy

Imperfect Foods delivers to certain areas within the US. Delivery is made Monday through Saturday before 9pm, and customers will be notified via text or email with the expected delivery date and time. Delivery fees range from $5-$9 depending on the location. The driver will leave the box at the customer’s front door or another designated area. The driver will not enter the customer’s home or leave the box inside a garage or backyard. If a third-party delivery service is used, a tracking number will be provided. There are no shipping prices, shipping costs, or shipping deals for purchases over a certain price. Imperfect Foods does not deliver internationally.

Imperfect Foods's Return Policy

Imperfect Foods offers a return policy for customers who are unhappy with their items. To return an item, customers must submit a contact form on their website. Depending on the reason for the return, Imperfect Foods may provide a replacement or a full or partial refund of the purchase price. Customers may be asked to provide a photo of the item before the refund is issued. There is no time limit for returns, but it may take the company up to several days to process the return. Items that are perishable or have been opened cannot be returned.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
50
This brand offers products that are on the pricey side.
Sustainability Score
90
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
78
/
100
This brand offers products that are on the pricey side.
Target Audience

Conscientious eaters

Stereotype

Eco-conscious

Pricing Rating
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
This is some text inside of a div block.
This is a placeholder
Sustainability Score
90
/
100
This is a placeholder
Quality Score
90
/
100
This is a placeholder
DTCetc Score
78
/
100
This is a placeholder

Imperfect Foods on Socials

Brands Like Imperfect Foods

Looking for brands similar to Imperfect Foods

We've got you covered. Check out this list of similar CPG brands that customers of Imperfect Foods love.

Blue Apron

Blue Apron Inc., founded in 2012, is a service that delivers ingredients and recipes to create home-cooked meals. Customers choose the number of recipes they want each week, choose their preferred delivery days, and put in their orders online. The company was created by Matt Salzberg, Ilia Papas and Russ Jen in New York City and is now headquartered in New York as well as Jersey City, NJ.

Brandless

No middlemen. No inventory. No markups. Zero Fancy, Brandless is a new kind of brand—one that builds products for you, cuts out the middlemen, and passes along the savings. And these aren’t just a few good products, they’re 115 carefully curated items: snacks, beauty essentials, cleaning supplies, pantry staples. You name it!

Daily Harvest

A daily smoothie delivery service where we start with seasonal fruits and vegetables, farm-frozen to lock in nutrients and flavor. Every member of the Daily Harvest team has a passion for food. We're excited to deliver our community delicious, whole, real food that's good for them.

Huel

Huel is a nutritionally complete food, so all you need to sustain yourself is Huel and water. It is made with easily obtained ingredients in the U.K. It is a ready-to-drink meal alternative designed to be a wholesome, convenient way of eating for anyone looking to improve their health and fitness regime.

Acid League

Acid League is a science-driven brand reinventing vinegar and offering living vinegars, vinaigrettes, hot sauces, and condiments. Their focus on flavor and gut health appeals to those who value experimentation in the culinary world.

allplants

allplants is a vegan meal delivery service founded in 2016 by brothers Jonathan and Alex Petrides. It offers 30+ chef-made recipes balanced by a nutritionist and featuring at least two servings of fruits or veggies. As a Certified B Corporation, allplants is committed to sustainability and offers free delivery. Its menu includes breakfast, lunch, dinner, and drool-worthy desserts, making it an easy choice for those looking to try out a plant-based lifestyle.

Amass

Amass is a modern-day botanics brand that offers clean botanics for social and self-care rituals. From botanical spirits to personal care products, Amass uses natural, non-GMO botanical ingredients that are carefully selected for a cleaner cocktail or sensory ritual.

Banza

Banza's chickpea-based comfort foods are a game-changer for health-conscious and eco-friendly customers. Their pasta, pizza, mac 'n' cheese, and rice are all delicious and nutrient-dense, making for guilt-free indulgence.

Batch Organics

Batch Organics delivers convenient and nutritious foods without any added BS. Their use of cryogenic freezing locks in the taste, vitamins, and minerals of their produce, ensuring customers get the same freshness and nutrition as if they picked it themselves. Frozen is the new fresh with Batch Organics.

Beekeeper's Natural

Beekeeper's Naturals is a sustainable brand founded in 2016 by Carly Stein that offers natural and clean remedies featuring bee-centric ingredients sourced from apiaries across the US, Canada, and Brazil. Their mission is to create healthy and natural alternatives to over-the-counter products, and they also donate to bee research.

Be the first to know the hottest in online brands.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.
No items found.

DTCetc is going through periodic scheduled maintainence. We will be back soon. Meanwhile check out our socials

A Youtube icon
Instagram icon