IKU

IKU is a plant-based eatery that offers simple macrobiotic meals made from ingredients sourced from nature. Their vegan dishes are perfect for eco-conscious consumers who want to eat well and live well while respecting the planet.

Category
CPG
Specialty
Socials
75
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About IKU

IKU is a plant-based eatery that was founded by a team of passionate individuals in 1985 and has been serving simple macrobiotic meals that bring balance and vitality to their customers ever since. IKU's focus is on using ingredients from nature to make food that nurtures without doing harm to the earth or its customers. All their meals are 100% plant-based and vegan, and they source ingredients that are perfectly good to eat yet refused by grocery stores for how they look. Additionally, IKU believes in sustainable farming and supports it wherever they can. They compost or donate any excess food to give back to the earth and the community. Recently, IKU has expanded their reach and now offers online delivery services, making it easier for customers to enjoy their delicious dishes. If you're looking for a way to eat well and live well while also respecting the planet, IKU is the perfect choice.

Who Shops At IKU

IKU attracts customers who want to eat well and live well while respecting the planet. With their plant-based, vegan meals and commitment to sustainable farming practices, IKU appeals to eco-conscious consumers who enjoy simple macrobiotic dishes.

What customers love about IKU

Here's what shoppers have to say:
  • IKU offers compostable or recyclable packaging and delicious food that doesn't need salt.
  • The brand provides incredible food, variety, and service that leaves customers feeling better and satisfied.
  • IKU's meals are balanced, full of nutrients, and delicious, making it a great option for those in ED recovery or with food allergies.
  • The ordering process is easy, and delivery is prompt and reliable.
  • IKU's plant-based meals, morsels, and treats are convenient and thoughtfully cold-packed for protection.
Cons
  • The meals tend to be repetitive and carb-heavy
  • Some of the fresh options may arrive wilted or browning
  • There have been reports of some dishes having an unpleasant taste
  • The carb content in some meals may be too high for some dietary needs

IKU's Shipping Policy

IKU is a brand that currently delivers to NSW, Victoria, and the ACT. For NSW Sydney Metro, delivery is free for orders over $100, while orders under $100 will be charged $14.99. For NSW outside Sydney Metro, VIC, and ACT, the delivery cost is $14.99 for all orders. The brand is continuously adding new postcodes for delivery, so customers should keep an eye on their website and social media channels for updates. Customers do not need to be home when their order arrives as the driver will leave the delivery at the front door or in a secure place. Customers can also add special delivery instructions in the additional information section when placing their order.

IKU's Return Policy

IKU does not provide refunds in any scenario including non-deliveries.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
85
/
100
This brand offers products that are on the pricey side.
Quality Score
75
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Eco-conscious foodies

Stereotype

Eco-conscious

Pricing Rating
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Sustainability Score
85
/
100
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Quality Score
75
/
100
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DTCetc Score
84
/
100
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IKU on Socials

View this profile on Instagram

IKU (@IKU) • Instagram photos and videos

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