Hummingway

Hummingway is the Whole Cycle Wellness™ brand that empowers individuals to take control of their health. With direct information and care products, Hummingway offers a comprehensive solution to address the entire cycle, not just isolated phases.

Category
Wellness
Specialty
Socials
80
/
100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Hummingway

Hummingway, founded by Ashley Greene Khoury and Olivia Khoury, is a Whole Cycle Wellness™ brand that offers a new approach to addressing the body's needs. The company challenges the status quo by uncovering gaps in research and education that address the whole cycle, not just phases in isolation. Hummingway offers direct, digestible information and health solutions that enable customers to finally understand cycle care. The brand offers a collection of care products that empower people to take health into their own hands. Hummingway rejects the quick, temporary, and harmful fix and teaches customers to navigate their mood, nourishment, movement, and intimacy while rebalancing their systems for long-term results for their health and body.

Who Shops At Hummingway

Hummingway attracts customers interested in a Whole Cycle Wellness™ approach to their health. The brand's focus on providing direct, digestible information and care products that address the entire cycle rather than isolated phases make it popular among individuals looking for a comprehensive solution to their health needs.

What customers love about Hummingway

Here's what shoppers have to say:
  • The Cycle Soother is a highly effective product that helps with cramps, bloating, anxiety, and gas during periods.
  • The product has helped improve overall mood and reduce irritability and agitation during periods.
  • The patches are easy to use and provide relief from cramps and back pain.
  • The Cycle Soother is a life-changing product for those who suffer from intense period pain and cannot take NSAIDs due to stomach ulcers.
Cons
  • Some users reported that the Cycle Soother did not work for them.
  • A few reviewers experienced skin irritation and dryness after using the patch.
  • Some users did not find the patches to be as effective as other pain relievers.
  • However, there were mixed reviews with some users finding the Cycle Soother to be effective in relieving cramps and aches.

Hummingway's Shipping Policy

Hummingway is a brand that currently ships within the USA, with plans to expand their reach in the future. Most products will process and ship within 3-4 business days via USPS. Customers can choose to expedite their shipping by selecting Express Shipping at checkout.

Hummingway's Return Policy

Hummingway has a return policy that only allows for returns in cases where a customer believes the product to be damaged or defective. Products that have been used cannot be returned unless they fall under this category. If dissatisfied with the product, customers may escalate their case to the Hummingway team who will determine if a refund can be applied. Shipping costs cannot be refunded at this time.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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75
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
80
/
100
This brand offers products that are on the pricey side.
DTCetc Score
84
/
100
This brand offers products that are on the pricey side.
Target Audience

Comprehensive health seekers

Stereotype

Wellness-seeker

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
80
/
100
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DTCetc Score
84
/
100
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Hummingway on Socials

View this profile on Instagram

Hummingway (@Hummingway) • Instagram photos and videos

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