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Travel — Urbanite

Herschel

Herschel is a globally recognized lifestyle brand founded in 2009 by Lyndon and Jamie Cormack from their hometown. Their product range includes timeless bags, backpacks, travel gear, accessories, and attire, designed for maximum storage and usability. They also support Give Back initiatives with hospitals and schools.

Herschel
DTCetc Score
78
out of 100
01

In the wild

Campaign & product imagery, pulled straight from the source. Drag to explore →

02

The story

Herschel is a well-established brand founded in 2009 by Lyndon and Jamie Cormack, based in their hometown. They offer a range of timeless bags, backpacks, travel gear, accessories, and attire, with an emphasis on storage capacity and usefulness. They offer Afterpay payment options and international shipping, as well as Give Back initiatives with hospitals and schools. They have a large inventory and an active community.

Who shops at Herschel

Herschel's target audience includes individuals who appreciate timeless designs, storage capacity, and functionality in their bags and accessories. These shoppers value the brand's versatile product range and community-driven initiatives. They are likely to be attracted by convenient payment options and international shipping.

Herschel
100%
Direct-to-consumer
Travel
Category
03

The DTCetc bottomline

78
/100
Overall score
Quality90
Sustainability90
Value for money50
Category
Travel
Style
Urbanite
04

What customers say

Customers love
  • Well-made and durable products
  • Sturdy backpacks with ample storage
  • Great quality for the price
  • Aesthetically pleasing designs
  • Good for traveling
05

Popular products

Shop the range ↗

Herschel shipping policy

Free shipping over $30

Herschel offers free shipping on orders over $30 for customers within the contiguous United States. Standard shipping takes 2 to 5 business days and costs $7, while Express shipping takes 1 to 2 business days and costs $13. For customers outside of the contiguous United States, there is a flat rate of $25. International customers should check the Herschel website for more information.

Herschel return policy

30-day return window

Herschel has a straightforward return policy: any product purchased (other than final sale items) can be returned within 30 days of purchase for a full refund. To return an item, customers must go to the Return Portal, enter their email address and order number, and follow the guided instructions on the return process. They will be provided with a label/address to package their items and ship them out. Customer service is available to help with any questions throughout the process. Returns are typically processed within 1-2 weeks.

06

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