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Herschel
Herschel is a globally recognized lifestyle brand founded in 2009 by Lyndon and Jamie Cormack from their hometown. Their product range includes timeless bags, backpacks, travel gear, accessories, and attire, designed for maximum storage and usability. They also support Give Back initiatives with hospitals and schools.
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DTCetc Score
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DTCetc’s Take
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Herschel is a well-established brand founded in 2009 by Lyndon and Jamie Cormack, based in their hometown. They offer a range of timeless bags, backpacks, travel gear, accessories, and attire, with an emphasis on storage capacity and usefulness. They offer Afterpay payment options and international shipping, as well as Give Back initiatives with hospitals and schools. They have a large inventory and an active community.
Herschel's target audience includes individuals who appreciate timeless designs, storage capacity, and functionality in their bags and accessories. These shoppers value the brand's versatile product range and community-driven initiatives. They are likely to be attracted by convenient payment options and international shipping.
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Here's what shoppers have to say:
- Well-made and durable products
- Sturdy backpacks with ample storage
- Great quality for the price
- Aesthetically pleasing designs
- Good for traveling
Cons
- Some issues with leather zip pulls and fading in sunlight
- Backpacks can be slightly heavy
- Some users find the bags to be poor quality for the price
- Not ideal for commuting
Herschel offers free shipping on orders over $30 for customers within the contiguous United States. Standard shipping takes 2 to 5 business days and costs $7, while Express shipping takes 1 to 2 business days and costs $13. For customers outside of the contiguous United States, there is a flat rate of $25. International customers should check the Herschel website for more information.
Herschel has a straightforward return policy: any product purchased (other than final sale items) can be returned within 30 days of purchase for a full refund. To return an item, customers must go to the Return Portal, enter their email address and order number, and follow the guided instructions on the return process. They will be provided with a label/address to package their items and ship them out. Customer service is available to help with any questions throughout the process. Returns are typically processed within 1-2 weeks.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
Young adults, adults
Stereotype
Urbanite
Pricing Rating
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Sustainability Score
90
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100
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Quality Score
90
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100
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DTCetc Score
78
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100
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