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DTCetc’s Take
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Grind is a coffee company founded in 2011 by a group of passionate coffee lovers. Grind has since grown to become a beloved brand with a state-of-the-art coffee roastery and several cafes across London. Grind's philosophy is that coffee can be a force for good, and they are committed to making sustainable and ethical coffee accessible to everyone. Grind's home-compostable coffee pods for Nespresso machines are a standout product, made with organic and ethically sourced coffee from sustainable farms around the world. Grind's commitment to sustainability extends to their packaging, which is plastic-free and home-compostable.
Grind appeals to coffee enthusiasts who value sustainable and ethically-sourced coffee. The brand is popular among those who appreciate home-compostable coffee pods and plastic-free packaging.
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Here's what shoppers have to say:
- The website is clear and it's easy to order. The first order also comes with complimentary tins.
- The coffee tastes great and it's a fantastic addition to have the brand at home after visiting Grind coffee shops in London.
- The compostable pods are a positive feature and the new dark blend decaf has a strong and flavorful taste.
- The coffee pod machine has a slick appearance and the coffee tastes perfect.
- Delivery is fast and the product is nicely packaged. The customer is truly delighted with their purchase.
- The decaf coffee from Grind is the best the customer has tasted and they're happy with their purchase.
- The customer service provided is amazing, and they follow up with customers to ensure satisfaction.
Cons
- The coffee lacks flavor and strength, making it difficult to enjoy.
- The prices are high for the quality of the coffee.
- Grind has had negative interactions with customers, including launching a billboard campaign against a dissatisfied customer.
- The decaf pods have caused issues for some customers, and Grind has not been helpful in resolving the problem.
- The subscription service and customer service could use improvement.
- Returns are not accepted, even with proof of unopened product.
Grind offers free delivery for all subscription orders in the UK, EU, and USA. For one-off purchases, free delivery is available for orders over £20. The brand currently ships to these three regions only, but is working to expand its delivery options. All international shipping costs are calculated at checkout, while subscription orders are shipped for free. The brand does not accept PO box numbers and can only deliver to physical street addresses.
Grind accepts the return of non-coffee products and pods within 30 days of receipt, provided they are in perfect condition, unopened, and in their original packaging. The customer must cover all return costs, and the company reserves the right to withhold any refund at any time. Whole Bean and Ground coffee products cannot be returned unless they were delivered incorrectly or damaged in transit due to their perishable nature.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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This brand offers products that are on the pricey side.
Sustainability Score
90
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100
This brand offers products that are on the pricey side.
Quality Score
90
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100
This brand offers products that are on the pricey side.
DTCetc Score
78
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100
This brand offers products that are on the pricey side.
Target Audience
Sustainable coffee lovers
Stereotype
Eco-conscious
Pricing Rating
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Sustainability Score
90
/
100
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Quality Score
90
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100
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DTCetc Score
78
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100
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