Goldilocks

Goldilocks: the kitchenware brand that believes in making cooking accessible and enjoyable for all. Their thoughtfully curated selection of high-quality tools is affordable and perfect for home cooks of all levels.

Specialty
Socials
64
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
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DTCetc’s Take

About Goldilocks

Goldilocks is a kitchenware brand that was founded with the goal of making cooking at home more enjoyable for everyone. The company offers a thoughtfully-curated selection of high-quality kitchen tools at an affordable price point. Goldilocks believes that having the right tools can make all the difference when it comes to cooking, and they want to make sure that everyone has access to the tools they need to cook well and be well. Whether you're a seasoned chef or just starting out in the kitchen, Goldilocks has everything you need to make your cooking experience a success.

Who Shops At Goldilocks

Goldilocks attracts home cooks of all skill levels who value high-quality, thoughtfully curated kitchen tools at an affordable price. Customers appreciate the brand's commitment to making cooking more enjoyable and accessible for everyone.

What customers love about Goldilocks

Here's what shoppers have to say:
  • The Goldilocks cookware has an excellent finish and is ideal for tossing food around
  • It is a great price point for a great product
  • Quick delivery and excellent quality
  • The cookware is heavy enough and has a beautiful mirror finish
  • Goldilocks kitchen set is some of the finest cookware
  • The pans have comfortable handles and feel great to cook with
  • They are easy to clean, heat evenly, and streamlined for all cooking needs
Cons
  • The quality of Goldilocks tools could be improved
  • Some items may not be as durable as expected
  • The edges of the pans may require extra caution when washing
  • Discoloration and other issues may occur with some pans when heated too hot
  • It's important to carefully inspect the finish of Goldilocks products and be prepared to return them if necessary

Goldilocks's Shipping Policy

Goldilocks offers free shipping on all orders within the continental United States. Standard shipping takes 8-10 business days via UPS Ground or SurePost. Expedited shipping is available for $30 and takes 2-3 business days via UPS Next Day Air. Sales tax is collected for orders shipped to New York and New Jersey. Unfortunately, Goldilocks cannot ship to PO Boxes or APO addresses at this time. Shipping to Alaska, Hawaii, and Puerto Rico is available for a fee of $45 and $35 respectively. International shipping is not currently available, but customers can send an email to Goldilocks to be notified when it becomes available.

Goldilocks's Return Policy

Goldilocks has a return policy that lasts for 30 days. To be eligible for a return, the item must be unused and in its original packaging. Perishable goods and intimate or sanitary goods cannot be returned. The customer is responsible for paying for their own shipping costs for returning the item, and shipping costs are non-refundable. If an item is over $75, the customer should consider using a trackable shipping service or purchasing shipping insurance. The brand does not accept returns for items that are damaged or missing parts for reasons not due to their error, or items that are returned more than 30 days after delivery. If a customer needs to exchange a defective or damaged item, they must send an email to Goldilocks.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
50
/
100
This brand offers products that are on the pricey side.
Quality Score
85
/
100
This brand offers products that are on the pricey side.
DTCetc Score
64
/
100
This brand offers products that are on the pricey side.
Target Audience

Home cooks, all levels

Stereotype

Home cook

Pricing Rating
$
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$
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85
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Sustainability Score
50
/
100
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Quality Score
85
/
100
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DTCetc Score
64
/
100
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Goldilocks on Socials

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Goldilocks (@Goldilocks) • Instagram photos and videos

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