Cuyana

Cuyana is a United States-based sustainable apparel retailer that sells women's Bags. Cuyana creates timeless pieces made with integrity from the highest-quality sustainable materials. With their philosophy being fewer, better things Cuyana offers classic collections meant to be worn year round.

Category
Apparel
Socials
90
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100
DTCetc Score
Brand Tags
Clean
Zero-waste
Asian Owned
Diverse Brand
Emerging Brand
Immigrant Founders
Influencer Approved
Creulty Free
Sustainable
Giftable
Ethical Sourcing
Great Quality
Timeless Style

DTCetc’s Take

About Cuyana

Cuyana, founded by Karla and Shilpa ten years ago, is a women-built, heritage-led company that offers timeless design, luxury quality, and sustainability. With a focus on creating fewer, better collections, Cuyana allows its customers to live a smarter and better lifestyle, giving them the luxury of time to do what matters most to them. The brand's dedication to craftsmanship is evident in every piece they create, as they partner with skilled craftswomen around the world and maintain close relationships with their suppliers, factories, and mills. Cuyana takes pride in championing the voices and skills of women, both within their internal team and through their global partnerships. With a range of essential products for the modern wardrobe, Cuyana offers customers the opportunity to invest in pieces that are not only stylish but also sustainably made.

Who Shops At Cuyana

Cuyana would be useful for customers who value timeless design, luxury quality, and sustainability. These customers are looking for high-quality pieces that will stand the test of time and can be worn for years to come. They prioritize sustainability and are conscious of the impact their purchases have on the environment. Cuyana aligns with their values by offering fewer, better collections, meaning they focus on creating a curated selection of essential pieces rather than following fast fashion trends. Additionally, Cuyana's commitment to heritage craftsmanship resonates with customers who appreciate the artistry and skill that goes into creating each product. These customers value the relationships Cuyana has built with their global partners and appreciate the genuine partnerships that result in the creation of their products. Customers who prioritize supporting women-led businesses will also find Cuyana appealing. As a company founded by two women and with a primarily female-led internal team, Cuyana champions the voices and skills of women. These customers value supporting and empowering women in business. Overall, customers who value timeless design, luxury quality, sustainability, heritage craftsmanship, and supporting women-led businesses will find Cuyana useful and align with their values.

What customers love about Cuyana

Here's what shoppers have to say:
  • High quality leather and materials that are designed to last.
  • Sleek and sophisticated style with minimalist branding.
  • Great customer service and shopping experience.
  • Affordable pricing for the quality of products.
  • Great for gifts with the ability to match colors between different bag styles.
  • Love the mission of “fewer, better things”.
Cons
  • The quality of some products may not meet expectations over time.
  • Some bags may not be as convenient to carry as desired.
  • Color options for bag inserts may be limited.
  • Some customers may prefer a longer strap for the System Tote bag.
  • Some top zip bags may not have the desired design features.
  • Products may be considered expensive by some customers.

Cuyana's Shipping Policy

Cuyana offers a variety of shipping options for both domestic and international orders. For domestic orders within the contiguous US, customers can choose between No Rush shipping, Standard shipping, 2-day Priority shipping, or Priority Next Day shipping. No Rush shipping is free for orders over $95 and typically takes 2-10 business days for arrival. Standard shipping costs $10 and takes 1-5 business days, while 2-day Priority shipping costs $25 and Priority Next Day shipping costs $35. For Hawaii, Alaska, US territories, and APO addresses, free USPS Priority shipping is available for orders over $95, with a $5 shipping fee for orders under $95. International shipping is available to a wide range of countries for a flat rate of $35, with an estimated delivery time of 10-12 business days. Duties and VAT will be collected at the time of checkout for international orders. Cuyana does not offer expedited shipping or modifications to orders once they have been submitted to the distribution facility. Signature required shipping is not available, so customers are advised to make arrangements for the safe arrival of their parcels.

Cuyana's Return Policy

Cuyana has a generous return policy for domestic orders. Customers can return unused and unworn products within 30 days of shipment for a refund to the original form of payment. Returns are free, but shipping fees are not refundable. Worn or damaged products may be sent back to the customer. Monogrammed items and those marked Final Sale cannot be returned. For gift items, returns with the receipt and/or original gift purchaser information can be exchanged for Cuyana credit. During the holiday season, purchases made between November 1st and December 31st can be returned until January 31st of the following year. To start a return, customers can visit the website provided. It is important to note that returns in the "started" status must be dropped off at a Return Bar or shipped within 30 days, otherwise, they will automatically expire. If a return expires, customers can contact support for assistance. Unfortunately, there is no information available regarding the processing time for returns. For international orders, the return policy is the same, but pre-paid international return labels are not supported at this time. Additionally, shipping fees, duties, and VAT are not refundable for international returns.
DTCetc Bottomline
Target Audience
Young Adults
Stereotype
Tech-savvy
Pricing Rating
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85
This brand offers products that are on the pricey side.
Sustainability Score
80
/
100
This brand offers products that are on the pricey side.
Quality Score
90
/
100
This brand offers products that are on the pricey side.
DTCetc Score
80
/
100
This brand offers products that are on the pricey side.
Target Audience

Luxury Consumers

Stereotype

Minimalist

Pricing Rating
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Sustainability Score
80
/
100
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Quality Score
90
/
100
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DTCetc Score
80
/
100
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Cuyana on Socials

View this profile on Instagram

Cuyana (@Cuyana) • Instagram photos and videos

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