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CPG — Health-conscious

Chubby

Chubby is a revolutionary snack brand committed to providing "better for you" options made with high-quality, no junk ingredients. Their homemade jams, creamy nut butters, and whole wheat bread offer guilt-free snacking without compromising taste.

DTCetc Score
67
out of 100
01

The story

Chubby is a snack brand founded in the Summer of 2020 by Dillon, Brett, and John. They are on a mission to revolutionize the food industry by offering "better for you" snack options made with high-quality, no junk ingredients. Chubby's snacks are made with homemade jams, creamy single-ingredient nut butters, and the best whole wheat bread. Each ingredient is carefully sourced to ensure the highest quality and transparency for the consumer. Chubby aims to create a community of snack enthusiasts who care about what they put in their bodies and want to enjoy something healthy and delicious. With Chubby, customers can indulge in guilt-free snacking without compromising on taste.

Who shops at Chubby

Chubby's target audience consists of health-conscious snack enthusiasts who care about the ingredients in their food. These customers want to enjoy tasty and healthy snacks without feeling guilty and appreciate the transparency and commitment to quality that Chubby provides.

100%
Direct-to-consumer
CPG
Category
02

The DTCetc bottomline

67
/100
Overall score
Quality65
Sustainability80
Value for money50
Category
CPG
Style
Health-conscious
03

What customers say

Customers love
  • The almond butter + strawberry jam flavor is delicious and addictive
  • The snacks are a fun size and great for kids and adults
  • Chubby snacks are a useful pick-me-up, mid-hike fuel, and post-recovery snack
  • They are a healthy and tasty alternative to peanut butter and jelly sandwiches
  • The snacks are perfect for on-the-go and travel
  • The peanut butter flavor is a favorite and tastes great frozen

Chubby shipping policy

Chubby offers worldwide shipping with shipping costs added at checkout. The brand runs discounts and promotions throughout the year. Domestic orders take 5-7 business days to arrive, while international orders can take 7-16 days. Customers can select their preferred delivery method during checkout.

Chubby return policy

30-day return window

Chubby offers a 30-day return policy for customers who are not completely satisfied with their order. The company will process the refund within 3 business days.

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