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The latest in direct-to-consumer — news, funding, launches and the operators worth listening to. Curated from public sources and refreshed through the day.
Customers who shop at both retailers can earn points to redeem at either one. Both companies are part of the Catalyst Brands portfolio.
For years, getting into the Victoria’s Secret Fashion Show meant being a model, celebrity or particularly well-connected industry insider. Now, it can also mean being a highly active member of the brand’s creator community.
The Cannes Lions advertising festival is happening this week in the south of France, and fashion brands are among the many businesses in attendance. The event showcases the latest technologies and creative strategies in advertising. This year, new AI tools, a focus on cultural collaborations and st…
As e-commerce becomes increasingly discovery-driven, brands are looking to capture demand year-round through new sales events, such as Deals For You Days. Sponsored by TikTok Shop
Polite Society is rolling out its most ambitious affiliate campaign to date, focused on its hero product, the $32 B.I.G Mouth XL Plump Intensive Lip Plumping Concentrate — one is sold every sixty seconds, according to the brand. The campaign involves seeding B.I.G. Mouth XL to more than 1,000 affil…
Thanks to the burgeoning livestream category and ample affiliate networks, the social media platform has sold more than $4 billion worth of health and beauty products since its launch in 2023. But capturing the opportunity on the platform means learning to play by TikTok's rules without sacrificing…