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DTC Pulse

The latest in direct-to-consumer — news, funding, launches and the operators worth listening to. Curated from public sources and refreshed through the day.

In the news

Retail & omnichannel

Knix embarks on its biggest wholesale expansion, opening in 350 Target stores

The 13-year-old company has surpassed $1 billion in DTC sales to date while seeing a 90% year-over-year increase in wholesale sales in North America. Now, the company is pushing even further into wholesale as it launches KT by Knix, its youth-oriented sub-brand, in over 350 Target stores across the…

Glossy · 4d ago → knix
Brand & product launches

Vaseline is turning 2008 beauty hacks into TikTok Shop sellouts

After selling out its Vaseline Originals debut in Thailand, the Unilever-owned brand is expanding the limited-edition collection to Singapore and the Philippines in the coming days, where a limited number of its Face Primer product will be sold exclusively on TikTok Shop. Plans for a larger U.S. la…

Glossy · 4d ago

Funding & deals