The DTCetc Face-Off Apparel Updated July 2026

Mejuri vs Aurate New York

Mejuri and Aurate New York are both fine jewelry brands that prioritize customer empowerment and sustainability. Mejuri focuses on self-expression and responsible sourcing, while Aurate emphasizes durability and transparent pricing. Both brands use technology to tailor their designs to customer preferences and value diversity and inclusion. Whether you're drawn to Mejuri's in-house designs and craftsmanship or Aurate's contemporary and chic styles, both brands offer a range of options for individuals who appreciate fine jewelry with a conscious mindset.

DTCetc score

Mejuri89/100
Aurate New York84/100

Customer rating

Mejuri4.79★ 41,584
Aurate New York4.87★

Typical prices

Mejuri
Aurate New York$15.18–$923

Pricing tier

Mejuri$$$$
Aurate New York$$$$$
The verdict

Which should you pick?

Mejuri
★★★★¾ 4.79 · 41,584 reviews
89/100

Best forSelf-expressive jewelry lovers

★ Quality 85/100 Visit Mejuri →
Aurate New York
★★★★¾ 4.87
84/100

Best forSustainable, inclusive, chic

★ Quality 90/100 Visit Aurate New York →

The bottom lineAurate New York suits luxury shoppers prioritizing sustainability and transparency, with faster US shipping (1-2 days), a lifetime warranty, and a 14-day return window with free returns. Mejuri appeals to individualists seeking in-house design and craftsmanship with a longer 30-day return period, though it carries higher return fees internationally and slower shipping timelines. Aurate edges ahead on quality and sustainability scores (both 90 vs. 85), while Mejuri's pricing tier is notably lower (80 vs. 95), making it more accessible for fine jewelry.

Key differences at a glance

  • Aurate New York ships US orders in 1-2 business days; Mejuri's timeline is approximate and excludes weekends/holidays, typically longer.
  • Aurate offers lifetime warranty on all purchases; Mejuri's warranty terms are not specified in the fact sheet.
  • Aurate charges no return shipping for US returns; Mejuri charges $20 (EU) to $30 (other countries) for return shipping.
  • Aurate's return window is 14 days; Mejuri allows 30 days, giving more time to decide.
  • Aurate's editorial quality score is 90/100; Mejuri's is 85/100, though both are strong.
  • Aurate's pricing tier is 95/100 (luxury-positioned); Mejuri's is 80/100, positioning it as more affordable fine jewelry.
  • Aurate's published reviews note shipping delays (1+ month for some orders); Mejuri's strengths highlight fast delivery and seamless ordering.

Still weighing it up? Save this comparison & get deals on both →

From 41,584+ published customer reviews

What customers actually say

The shipping is alway so fast and the updated branding and packaging is very beautiful!

Mejuri verified buyer · via Yotpo
4.79 41,584 reviews · via Yotpo

Mejuri customers consistently praise high-quality jewelry, fast shipping, and excellent customer service across both online and in-store experiences.

Customers love
  • Fast, reliable shipping with tracking
  • High-quality, durable jewelry at good prices
  • Excellent in-store and customer service
  • Easy ordering and returns process

The delivery was super fast, packaging is extremely luxurious, the earring itself seems to be very high quality.

Aurate New York verified buyer · via Okendo
4.87 store rating · via Okendo

Aurate New York delivers high-quality, elegant jewelry with excellent customer satisfaction, though shipping can be slow and some pieces may have minor design quirks.

Customers love
  • Beautiful, sparkly designs that receive compliments
  • High-quality materials and craftsmanship at good prices
  • Luxury packaging and fast delivery (when not made-to-order)
  • Mystery boxes consistently exceed expectations
Watch out for
  • Shipping delays (1+ month for some orders)
  • Some pieces difficult to use (clasp, post length)
  • Rings may turn around due to narrow bands

Summarized from each brand's own published customer reviews. We never republish full reviews — read them all at the source.

Shop the face-off

Most-loved pieces, side by side

Aurate New York typical prices$15.18–$923

At a Glance

Comparison Between
Mejuri
Mejuri
Aurate New York
Aurate New York
Category Apparel Apparel
Speciality Jewelry Jewelry
DTCetc Score 89/100 84/100
Customer rating 4.79★ · 41,584 4.87
Typical price range $15.18–$923
Return window 30 days 14 days
Stereotype Individualist Luxury shopper
Pricing Rating
$$$$$ This brand is premium priced
$$$$$ This brand is premium priced
Sustainability Score
85/100
This brand scores excellent in sustainability
90/100
This brand scores excellent in sustainability
Quality Score
85/100
This brand scores excellent for product quality
90/100
This brand scores excellent for product quality

Who shops at Mejuri Vs. Aurate New York

Who shops at Mejuri

Mejuri customers are individuals who appreciate fine jewelry and seek to express themselves through their accessories. They value the brand's in-house designs, responsible sourcing, and commitment to craftsmanship. Mejuri shoppers are drawn to the brand's mission to redefine luxury on the customer's terms and its focus on empowering its community.

More about Mejuri →

Who shops at Aurate New York

Customers who prioritize sustainability, transparency, and inclusivity in their purchasing decisions would find Aurate to be a valuable brand for their fine jewelry needs. Aurate uses technology and direct communication with customers to create their designs, which are made with durable materials. The brand also values diversity and inclusion, with a female-led team and a commitment to company-wide diversity.

More about Aurate New York →

Mejuri Vs. Aurate New York The Pros

Mejuri's Pros

  • Mejuri has excellent customer service, with sincere and helpful responses to inquiries.
  • The brand offers a great selection of jewelry, with occasional discounts and sales to make prices more affordable.
  • The quality of the jewelry is consistently outstanding, with secure and fast delivery options.
  • The online ordering system is seamless, with products delivered as stated and even more beautiful than the photographs.
  • The website is easy to navigate, with well-made and beautiful jewelry available for purchase.
More about Mejuri →

Aurate New York's Pros

  • Lifetime warranty on purchases
  • No-questions refund or exchange within 14 days for US purchases
  • Free return shipping on returns and exchanges
  • International shipping available to multiple countries
  • Orders processed and shipped within 1-2 business days
More about Aurate New York →

Mejuri's shipping policy Vs. Aurate New York's Shipping Policy

Mejuri's shipping policy

Mejuri's shipping policy states that the indicated shipping timeline is an approximate number of days an order takes to deliver from the ship date indicated at checkout, and does not include weekends, holiday and any unforeseeable delays on the courier's end (weather, volume, traffic, etc). The delivery may be delayed if a change of delivery option was submitted on the customer's end. If the order consists of in-stock, shipping later and/or made-to-order pieces, the dispatch date may change. The shipping fee is charged based on the subtotal before taxes, discounts, and non-refundable. Deliveries outside of the US, Canada, Australia, United Kingdom and Germany may be subject to additional custom duties and service fees. Mejuri cannot advise as to what the cost will be, as they vary by country. However, Mejuri is not able to reimburse customers for duties and taxes paid upon delivery. It should be noted that orders shipping to Canadian addresses may experience a delay due to extreme weather conditions. Additionally, if the estimated dispatch dates are more than 7 days apart (Canada and US only), the order may be split.

More about Mejuri →

Aurate New York's shipping policy

In-stock US orders ship within 1-2 business days and typically arrive in 3-5 business days. International orders take 2-8 business days depending on destination and duties/taxes payment method.

More about Aurate New York →

Mejuri's return policy vs Aurate New York's Return Policy

Mejuri's return policy

Mejuri offers a free 30-day return policy for customers in the US, Canada, UK, Australia, and Germany. However, shipping fees are non-refundable and a return shipping fee of $20 is charged for returns shipped from the EU and $30 for all other countries. The return window starts from the day the shipment is delivered/picked up. To qualify for a return, items must be in their original condition without signs of wear or damage and returned by mail in all original packaging (tags, box, and pouch included). Engraved and monogrammed products, earrings used to pierce during a piercing appointment, and gift cards are non-returnable. No individual item of a set can be returned for refund, store credit and/or size exchange, and must be returned as a complete set. Customers can return their purchases online and in-store.

More about Mejuri →

Aurate New York's return policy

US customers can return or exchange items within 14 days of fulfillment in original condition for a full refund, with free return shipping provided. International sales and engraved pieces are final sales.

More about Aurate New York →
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